Global Product Marketing Manager, Cell Sorters

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



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Job Description

Waters Biosciences, formerly BD Biosciences, is seeking a bold, results-driven Global Product Marketing Manager to lead global marketing for our cell sorting portfolio, including the BD FACSDiscover S8 Cell Sorter and BD FACSAria family. This highly visible role will shape go-to-market strategy, lead high-impact launches, and drive programs designed to accelerate adoption and deliver significant growth.

This is a senior role for a self-starter who brings strong knowledge of flow cytometry, cell sorting applications, and the global cell sorter market. The successful candidate will translate customer and market insights into clear portfolio choices, differentiated positioning, and strong commercial execution. You will work with a talented team of marketers and scientists and partner closely with regional marketing, sales, applications, and other cross-functional leaders.

What You'll Do

Global Launch Leadership, Growth Execution & Market Development

• Lead major global cell sorting launches—from strategy and launch readiness to regional activation and post-launch growth.
• Shape global go-to-market strategy for the BD FACSDiscover S8 Cell Sorter and BD FACSAria family.
• Turn customer, scientific, and market insights into portfolio decisions and growth opportunities across research, biopharma, translational science, and other priority segments.
• Measure launch readiness, demand, adoption, and business performance to guide execution and growth.
• Unite global and regional teams around launch milestones, evidence, messaging, training, demand generation, and sales readiness.
• Partner with growth marketing and marketing communications to drive demand, adoption, and revenue through digital campaigns, events, webinars, thought leadership, and customer advocacy.
• Bring scientific, workflow, and business value to life through differentiated positioning, compelling customer content, and practical sales tools.

Customer, Commercial & Regional Engagement

• Build strong relationships with researchers, core laboratory leaders, key opinion leaders, and strategic customers to deepen market understanding and accelerate adoption.
• Partner closely with global and regional sales and marketing leaders to identify barriers, prioritize opportunities, and improve commercial execution.
• Represent the voice of the customer and the market in cross-functional planning and decision-making.
• Serve as a visible portfolio leader at major scientific conferences, customer meetings, internal reviews, and launch milestones.
• Equip regional teams with the strategy, tools, proof points, and training needed to win in their markets.

Competitive Intelligence & Market Monitoring

• Build and maintain a strong view of the global flow cytometry and cell sorting landscape, including competitor portfolios, positioning, launches, pricing, workflows, and market trends.
• Convert competitive and market insights into clear portfolio recommendations, differentiated messaging, sales tools, and campaign strategies.
• Monitor customer needs, emerging technologies, purchasing dynamics, and tender activity to keep strategy relevant and competitive.

Cross-Functional Leadership

• Lead through influence across marketing, sales, product management, service, operations, and regional teams.
• Bring clarity, urgency, and disciplined execution to complex global initiatives with high business visibility.

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