Assoc Director, Marketing Sciences

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

We are seeking an Associate Director, Marketing Sciences – HIV Treatment within Global Decision Sciences & Insights (GDSI). The role leads forecasting and analytics workstreams that inform global HIV treatment portfolio strategy, marketed-product performance, pipeline planning, and commercial decision-making. Reporting to the Senior Director, this individual will develop robust analytical models, challenge assumptions, and translate insights into actionable business recommendations.

Market research experience is preferred, particularly given the role’s initial focus on demand studies, segmentation, and targeted qualitative and quantitative assessments.

Essential duties and responsibilities

Forecasting

• Develop, maintain long-range, patient-based forecasts for marketed and pipeline HIV treatment products, including epidemiology, diagnosis, treatment flows, competitive market, product share, price and revenue.
• Build deterministic base cases, sensitivities and alternative scenarios for launches, lifecycle strategies, competitive outcomes and portfolio opportunities; use probabilistic approaches, including Monte Carlo simulation, when appropriate.
• Develop, reconcile and document assumptions from primary research, claims and prescription data, epidemiology, literature, competitive intelligence and regional/local input; explain changes across planning cycles.
• Support long-range planning, pipeline and business-development opportunity assessments with transparent forecast outputs and decision implications.
• Work with affiliate teams to translate demand research, including discrete-choice conjoint when appropriate, into predictive patient-share and revenue assumptions.
• Partner with the Senior Director, Regional and Local Analytics & Insights, Pricing and Market Access, Literature Resources, Competitive Intelligence, R&D, Marketing/Sales and Finance to pressure-test models and align assumptions.

Analytics

• Lead analyses of HIV treatment market dynamics and brand performance using claims, prescription, epidemiology, laboratory, chart-audit and other relevant sources, including IQVIA/IMS, SHA and consumer or social determinants of health data where appropriate.
• Analyze patient journeys and treatment flows, including initiation, switching, persistence and sources of business; assess HCP and patient segments, competitive trends, brand drivers and unmet needs.
• Develop and interpret market and brand KPIs, performance diagnostics and dashboards to inform brand planning, opportunity assessments and quantitative business cases.
• Triangulate sources, identify data gaps and ex-US limitations, and evaluate new secondary data sources and methods to improve decision quality.
• Partner with advanced analytics on predictive modeling and other fit-for-purpose approaches; connect findings to forecast assumptions, tactic measurement and marketing-mix insights where relevant, and assess appropriate AI capabilities.
• Create accurate, accessible analyses and presentations for cross-functional and senior audiences; maintain strong quality control over internal and external deliverables.

Market Research

• Scope and manage quantitative demand studies, including choice-based approaches when appropriate, to inform forecasts and opportunity assessments and segmentation
• Conduct or commission focused qualitative or quantitative assessments with HCPs, patients or other relevant audiences to answer specific HIV treatment questions; integrate findings with analytics and forecasting evidence.
• Stakeholder management
• Build and maintain effective relationships with Global Strategic Marketing, Commercial Operations, regional and local insights teams, R&D, Finance and other partners; understand their business questions and translate them into analytical priorities.

…