Director, Filler Customer Marketing, Allergan Aesthetics, Irvine, CA

Job Description

• Lead the development and execution of the strategic vision for the Allergan Aesthetics Filler Collection, a strategically critical franchise for Allergan Aesthetics and AbbVie, with accountability for sustainable growth, market leadership, portfolio differentiation, and long-term franchise value.

• Drive end-to-end lifecycle and portfolio marketing, leading launch strategy, indication expansion, packaging innovation, and initiatives informed by robust market insights, with particular accountability for preparing the organization and category for multiple upcoming new product launches.

• Partner closely with upstream marketing to shape product strategy, value propositions, evidence needs, positioning, and commercialization plans for new launches within the filler category, ensuring early alignment and seamless transition from development through U.S. launch execution.

• Own the development and management of the annual operating plan, marketing budget, demand forecast, and resource allocation for the Allergan Aesthetics Filler Collection HCP business, ensuring investments are aligned to strategic priorities and deliver appropriate return.

• Direct market analysis and research to uncover trends, insights, unmet customer needs, and avenues for business expansion.

• Build and maintain close strategic partnerships with external experts (EEs) and key opinion leaders (KOLs) who lead the aesthetics industry, incorporating their insights into portfolio strategy, evidence generation, education, launch readiness, and market-shaping initiatives.

• Own the development, monitoring, and communication of business performance metrics, translating insights into recommendations that influence enterprise priorities, commercial investment decisions, strategic resource allocation, and senior leadership action.

• Chair and lead cross-functional Integrated Brand Teams, integrating HCP strategy with consumer marketing, field sales, medical, market access, supply chain, finance, analytics, operations, and other customer channels to align priorities, investments, and execution across the full U.S. customer ecosystem.

• Lead, develop, and retain a high-performing marketing team and broader cross-functional organization, including responsibility for talent planning, succession, coaching, performance management, and capability development.

• Direct the strategic use and performance of agencies and external partners, ensuring effective deployment of capabilities, appropriate governance, and delivery against business objectives.

• Uphold brand integrity in messaging, visual identity, and customer experience across all platforms.

• Take ownership of demand forecasting, supply planning, and launch volume projections.

• Partner with Supply Chain and other enterprise functions to shape and execute supply, packaging, and launch strategies that support business continuity, customer needs, and commercial growth.

• Own strategy and performance across the full U.S. HCP/customer ecosystem, including injector segmentation, customer journeys, resource deployment, clinical messaging, channel orchestration, and KPI tracking by segment to deliver a cohesive, differentiated customer experience.

• Represent the Allergan Aesthetics Filler Collection HCP business with senior and executive leadership; present business performance, portfolio strategy, launch readiness, strategic recommendations, investment choices, risks, and opportunities to drive alignment and decisions.

Qualifications

• Master’s or bachelor’s degree in marketing, Business, or a related field.

• 10+ years of progressive experience in product/brand management or marketing leadership, ideally within aesthetics, dermatology, medical devices, or pharmaceuticals.

• Proven history in managing high-profile brands or franchises at global/regional levels.

• Experience leading U.S. product launches and indication expansions, including cross-functional launch preparation, organizational readiness, and collaboration with upstream marketing.

• Proficiency in multichannel marketing (professional/HCP, retail, CRM, digital/e-commerce).

• Strong expertise in customer segmentation, healthcare branding, and digital engagement.

• Background working in regulated industries (pharma, medical device, aesthetics, or consumer health).

• Advanced commercial and financial acumen: pricing, forecasting, P&L management, ROI analysis.

• Exceptional leadership, communication, and cross-functional collaboration skills.

• Ability to manage complexity, achieve commercial results, and lead change in marketing programs.

• Strong analytical and strategic thinking skills.

• Experience in budget oversight and vendor management.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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