Global Product Marketing Manager - Endoluminal

Job Description

The Global Endoluminal Product Marketing Manager will lead global product
marketing and commercialization initiatives across the Ion innovation portfolio,
including software, advanced imaging, enabling capabilities, and future platform
innovations. This role serves as the voice of the customer and market, translating
customer needs, clinical evidence, competitive insights, and technology
innovations into differentiated positioning, compelling value propositions, and
successful global commercialization strategies.
Partnering closely with Product Management, Commercial, Regional Marketing,
Clinical Development, Sales Operations, and Executive Leadership, this
individual will shape market strategies, drive launch excellence, accelerate
adoption, and help expand awareness and utilization of innovative technologies
across the lung cancer care continuum.

Essential Job Duties
Drive global product marketing strategy: Develop market segmentation,
customer insights, positioning, messaging, and commercialization strategies for
Ion's software, AI, advanced imaging, and future innovations
Represent the voice of the customer and market: Synthesize customer
feedback, market research, competitive intelligence, field insights, and healthcare
trends to identify opportunities, inform business priorities, and support cross-
functional decision-making.
Lead commercialization and launch excellence: Develop and execute global
go-to-market strategies, launch plans, and adoption programs for new software
releases, imaging capabilities, and innovation initiatives.
Develop differentiated value propositions and messaging: Translate complex
clinical and technical capabilities into compelling customer-focused narratives,
positioning, messaging frameworks, and commercial tools that resonate across
customer segments.
Enable commercial success: Partner with Sales, Regional Marketing, and
Commercial Learning teams to deliver sales enablement resources, competitive
tools, customer-facing content, and field training that support market growth and
customer adoption.
Support market development and adoption: Collaborate with regional and
cross-functional teams to identify adoption barriers, share best practices, and
execute initiatives that drive awareness, utilization, and business growth globally.
Measure impact and optimize performance: Monitor market trends, launch
performance, adoption metrics, and competitive activity to identify opportunities
and improve commercialization effectiveness.

Qualifications

Required Skills and Experience
 6+ years of experience in product marketing, strategic marketing, sales,
market development, or related go-to-market roles.
 Proven ability to develop and execute commercialization strategies that
drive customer adoption and business growth.
 Strong expertise in positioning, messaging, value proposition
development, and customer engagement.
 Experience leading cross-functional product launches and
commercialization initiatives.
 Ability to translate customer insights, market dynamics, and competitive
intelligence into actionable business strategies.
 Exceptional communication, storytelling, presentation, and influencing
skills.
 Strong strategic thinking and analytical capabilities with a customer-centric
mindset.
 Understanding of healthcare market dynamics, customer decision-making,
and adoption drivers.

Required Education and Training
 Bachelor's degree required.
 MBA, advanced scientific degree, or equivalent commercial experience
preferred.

Working Conditions
Ability to travel up to 50%. Some international travel will be required.

Preferred Skills and Experience
 Experience in medical devices, software, AI, digital health, or other
innovative healthcare technologies.
 Track record of launching and scaling products across global markets.
 Ability to influence product and commercial strategy through customer
insights, market intelligence, and competitive analysis.
 Experience working across diverse global teams and geographies.
 Thrives in a fast-paced, collaborative, and evolving environment.

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

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