Senior Manager, Paid Social Media, Consumer Solutions

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Senior Manager, Paid Social Media, Consumer Solutions

Labcorp is seeking a Senior Manager, Paid Social Media, Consumer Solutions to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Own and scale Labcorp OnDemand's paid social program, establishing the long-term vision, strategy, and roadmap for one of the company's most important acquisition channels.
• Define and evolve full-funnel social media strategies that drive awareness, consideration, acquisition, and customer lifetime value.
• Drive key business metrics including customer acquisition, revenue growth, efficiency, customer quality, and return on advertising spend.
• Develop and execute a robust testing roadmap across creative, audience targeting, messaging, placements, bidding strategies, landing pages, and emerging platform capabilities.
• Lead paid social creative strategy in partnership with Creative, Brand, and agency teams to continuously improve performance and customer engagement.
• Own the influencer marketing strategy, identifying opportunities to leverage creators to drive brand visibility, engagement, and customer acquisition.
• Manage the influencer marketing agency, including strategic planning, performance management, creator selection oversight, measurement, budget stewardship, and achievement of business objectives.
• Partner with Analytics to develop advanced measurement frameworks and translate attribution, incrementality, lift studies, media mix modeling, and platform reporting into actionable investment decisions.
• Present strategic recommendations and channel performance insights to senior leadership, acting as the accountable owner and advocate for the work and its business results.
• Influence cross-functional initiatives that improve customer acquisition, engagement, and conversion performance across the consumer journey.
• Develop channel forecasts, investment recommendations, and growth plans that support annual business objectives.

Minimum Qualifications:

• Bachelor’s degree.
• 5 or more years of experience in paid social, performance marketing, growth marketing, or digital acquisition roles.

Preferred Qualifications:

• 2 or more years’ experience in healthcare, wellness, digital health, or other consumer regulated industries with an understanding of compliance considerations in consumer marketing.

Additional Job Standards:

• Experience leveraging creator-led content across paid, earned, and owned channels to drive engagement and performance.
• Strong understanding of marketing attribution, incrementality testing, and multi-channel measurement approaches.
• Demonstrated success owning and scaling high-growth paid media programs with direct accountability for revenue, customer acquisition, profitability, and efficiency metrics.
• Experience developing full-funnel acquisition strategies that extend beyond lower-funnel conversion optimization.
• Experience leading agency relationships and managing external partners to deliver measurable business outcomes.
• Experience developing influencer or creator marketing strategies, including performance-focused creator programs.
• Deep expertise across Meta, TikTok, Pinterest, and emerging social platforms.
• Strong understanding of attribution, incrementality, media measurement, audience strategy, creative testing, and conversion optimization.
• Proven ability to translate complex data into clear business recommendations and investment decisions.

Skills and Competencies:

• Strategic growth thinker with the ability to connect channel-level decisions to enterprise business objectives.
• Strong executive presence with the ability to influence cross-functional stakeholders and agency partners.
• Expertise in paid social, performance creative strategy, audience development, measurement, and conversion optimization.
• Exceptional analytical skills with the ability to synthesize complex and ambiguous data into actionable growth strategies.
• Demonstrated ability to identify market opportunities and build scalable acquisition programs.
• Strong agency management and partner leadership skills.

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