Associate Director Marketing

Job Description

Role Summary:

The Associate Director, Web Operations and Design System serves as the strategic lead responsible for advancing Web Channel capabilities, the multi-brand design system, and the overall digital experience for U.S. Market Business Units across Healthcare Professional (HCP), Healthcare Consumer (HCC), and AI-driven search audiences. This leader drives the evolution, governance, and adoption of web design systems, ensuring that all web experiences are meaningful, compliant, and optimized for seamless discovery, interpretation, and citation by external AI-driven search engines, large language models (LLMs), and emerging conversational interfaces.

In this role, the leader partners closely with the Digital Engagement Operations team and collaborates cross-functionally with Marketing/Promotion, Digital Execution, IT, Design, and Development teams. They provide deep subject-matter expertise, define customer-centric solutions, and shape guidance with the Legal and Regulatory Team to maintain high-quality, compliant web marketing resources.

As the leader for the US design system, this colleague is empowered to independently manage the roadmap, prioritizing capabilities that enhance user experience and support business objectives. They also steward accessibility and compliance improvements, streamline Legal and Regulatory review cycles, and champion best-in-class standards, processes, and tools for executing web projects. Additionally, this individual leads with a future-forward mindset for how all US Market Human Health web content is structured, governed, and activated with the emergence of new technology and discovery trends.

Key Responsibilities:

Web Strategy & Governance

• Provide vision, oversight, and management of the US HH web User Experience (UX) across consumer and HCP portals.
• Help define and champion the future-state discoverability vision of the Customer Engagement Orchestration team.
• Develop and implement a forward-thinking web strategy for the HCC channel that adapts to the rapidly changing digital ecosystem, leveraging emerging technologies and trends while ensuring alignment with overall business objectives.
• Develop, establish, and maintain comprehensive web channel and design system standards, including templates anddetailed technical/business documentation, ensuring accuracy, compliance, and consistency.
• Manage web channel standards materials through multiple rounds of Legal and Regulatory review and approval to drive alignment and standardization across all websites.

Capability Development & Innovation:

• Assess and prioritize new web functionalities, technologies, and industry best practices to enhance customer engagement.
• Lead pilot initiatives for new capabilities and operationalize them for reuse across brands and channels.
• Drive enhancements to US design system components to improve content discoverability and engagement.
• Champion experimentation to validate UX improvements and optimize high-value actions.
• Lead research, prototyping, and testing efforts; analyze web performance data to identify opportunities for improvement.

Leadership:

• Serve as a trusted Subject Matter Expert (SME), providing strategic guidance and resolving complex challenges across multiple teams and initiatives.
• Own the Jira backlog, facilitate standups, and establish ticketing processes to improve throughput and predictability for both HCC and Platform Development teams.
• Leverage strong strategic thinking and well-structured presentations to influence leadership and cross-functional team decision-making.
• Demonstrate agility by quickly pivoting to address urgent needs, managing competing priorities, and ensuring seamless execution in a dynamic environment.
• Act as a key problem-solver, proactively identifying issues and implementing solutions to maintain alignment and operational efficiency across stakeholders.
• Provide training and education on web channel standards, solutions, and US design system guidelines to internal teams and external partners.

Cross-Functional Collaboration:

• Partner with IT, digital execution teams, creative agencies, and marketing stakeholders to define technical execution and implement process improvements.
• Collaborate with legal, regulatory, and marketing teams to share best practices and standardized design system components.
• Build trusted relationships with legal and regulatory review teams to streamline approvals and reduce cycle times.

Required Qualifications:

• Bachelor’s degree required 7+ years of professional experience with 5+ years in digital marketing, web strategy, IT, design systems, or related digital channel fields.
• Proven experience managing a product backlog (e.g., Jira), prioritizing capabilities, and driving digital channel roadmaps.
• Experience with multi-brand design systems (e.g.Figma) and creative/development workflow tools.
• Strong understanding of web usability (UX), accessibility standards (automated scans/manual reviews), and compliance processes in a highly regulated environment.

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