Manager, Affiliate Marketing, Consumer Solutions

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Manager, Affiliate Marketing, Consumer Solutions

Labcorp is seeking a Manager, Affiliate Marketing, Consumer Solutions to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Own the strategy, execution, and growth of Labcorp OnDemand's affiliate marketing program to drive customer acquisition, revenue, and profitability.
• Identify, recruit, negotiate, and manage relationships with affiliate partners, including content publishers, commerce sites, health and wellness partners, loyalty programs, newsletters, and strategic business partners.
• Develop and execute affiliate initiatives that support product launches, seasonal campaigns, and key business objectives.
• Evaluate partnership opportunities based on audience fit, projected reach, conversion potential, profitability, and incremental business impact.
• Monitor and optimize affiliate performance across traffic, orders, revenue, customer acquisition, CAC, and ROAS targets.
• Manage affiliate budgets, commission structures, forecasts, and promotional investments to maximize channel performance.
• Analyze partner and program performance, identify growth opportunities, and develop recommendations to scale high-performing partnerships.
• Partner with analytics teams to ensure accurate tracking, attribution, and measurement of affiliate marketing efforts.
• Collaborate cross-functionally with brand, creative, product marketing, legal, finance, and analytics teams to execute campaigns and ensure compliance with healthcare marketing guidelines.
• Stay informed on industry trends, affiliate marketing best practices, and emerging partnership opportunities to continuously improve program effectiveness.

Minimum Qualifications:

• Bachelor’s degree.
• 4 or more years of experience in affiliate marketing, partnership marketing, performance marketing, or digital customer acquisition.

Preferred Qualifications:

• One or more years’ experience in healthcare, health and wellness, diagnostics, healthcare technology, or consumer regulated industries.

Additional Job Standards:

• Understanding of healthcare consumer behavior and digital health trends.
• Experience managing affiliate programs at a consumer-facing brand.
• Experience with affiliate platforms such as Impact.
• Strong understanding of CPA, CAC, ROAS, attribution, and performance measurement.
• Proven ability to source, negotiate, and manage strategic partnerships.
• Deep analytical skills with experience using performance data to drive investment decisions.
• Experience managing affiliate network platforms and publisher relationships.
• Exceptional project management and organizational skills.
• Strong communication and stakeholder management capabilities.

Skills and Competencies:

• Demonstrates strong relationship-building skills and the ability to establish productive partnerships with internal stakeholders and external partners.
• Applies strategic thinking to identify growth opportunities and align initiatives with business objectives.
• Communicates effectively and influences stakeholders at all levels through strong verbal, written, and interpersonal skills.
• Exhibits a results-oriented mindset with a high degree of ownership, accountability, and focus on delivering business outcomes.

About the Role

Reporting to the Director of Consumer Acquisition, the Affiliate Marketing Manager will own the strategy, execution, optimization, and expansion of Labcorp OnDemand's affiliate marketing program. This role will be responsible for identifying, onboarding, and managing affiliate partners across content publishers, health and wellness websites, commerce and review sites, loyalty and rewards partners, newsletters, strategic business partners, and emerging affiliate opportunities. The ideal candidate is both relationship-oriented and highly analytical, with a proven ability to drive profitable growth and optimize channel performance.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility.

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