Director, Marketing Sciences

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

We are seeking a Director, Global Integrated Insights - HIV Prevention, within Global Decision Sciences & Insights (GDSI), this role will provide an objective, detailed understanding of current and future prevention markets, product performance, people who may benefit from PrEP, healthcare providers and competitors. The role integrates forecasting, analytics and primary research to inform HIV prevention portfolio strategy, pipeline and marketed-product decisions, launch planning and commercial execution.

The Director leads the global prevention insights agenda across key commercial markets, including the US, EU4+UK, Japan and China, as applicable to the portfolio and business question. The role partners with Global Strategic Marketing (GSM), Clinical Development, Corporate Development, Commercial Strategy, Commercial Operations, Project & Portfolio Management, Finance, regional and local teams, and global Commercial leadership.

Essential Duties & Responsibilities:

Forecasting

• Lead long-term strategic forecasts for marketed and pipeline HIV prevention products and modalities, integrating prevention epidemiology, eligible populations, PrEP initiation and persistence, evolving prevention choices, competitive products, and global pricing and access dynamics.
• Lead forecasting and scenario analysis for pipeline planning, opportunity assessments, global marketing, business development and long-range planning; articulate the implications of key assumptions and uncertainty for Commercial, R&D, Corporate Development, Finance and executive decisions.
• Scope, design and manage quantitative market research, including discrete-choice conjoint and demand studies where appropriate, to inform product preference, share and revenue forecasting.
• Analyze prescription, epidemiology and other secondary sources to develop and challenge forecast inputs; collaborate with Market Research, Literature Resources, Competitive Intelligence, R&D, Marketing/Sales and affiliate experts to establish robust assumptions.
• Integrate segmentation, consumer and HCP demand, observed market evidence and competitive scenarios to evaluate market growth, modality choice and potential sources of business across the prevention portfolio.

Analytics

• Apply expertise in pharmaceutical and healthcare data, including IQVIA claims, prescription data, social determinants of health (SDOH)/consumer data, laboratory data and patient chart audits where relevant and available.
• Assess the prevention journey, provider decision-making, patient initiation and persistence, treatment/prevention flow, brand drivers, performance, segmentation, and patient and HCP journeys to identify actionable opportunities.
• Understand limitations of ex-US data; creatively triangulate across available sources and clearly communicate the strength and limits of the evidence.
• Partner with Data science to develop and apply predictive sciences and modeling to understand consumer/patient journeys, HCP processes, institutional and provider decisions, and opportunities for brand intervention in US and ex-US markets.
• Evaluate new secondary data sources and analytical methods against existing GDSI resources to improve decision quality and avoid duplication.

Market Research & Insights

• Define global HIV prevention market research priorities with GSM indication and therapeutic-area leaders, proactively aligning studies to portfolio strategy & launch planning
• Design and oversee qualitative and quantitative research with consumers/patients, HCPs and other relevant stakeholders, including segmentation, prevention and treatment flow mapping, attribute/benefit testing, positioning, messaging, campaign development and modality-choice research.

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