Field Marketing Manager, Clinical Solutions - US Region

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



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Job Description

The Field Marketing Manager, Clinical Solutions - US Region is responsible for generating and accelerating demand across priority clinical accounts and customer segments throughout the US. The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities.

Reporting to the Senior Field Marketing Leader, this role partners closely with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams. The Field Marketing Manager converts go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation that create opportunities, advance pipeline, and support adoption. The role also provides frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution.

Key Responsibilities

National Account & Customer-Segment Activation Planning

• Own the US Clinical Solutions field activation plan, priorities, and activation calendar in alignment with regional portfolio strategies and sales objectives.
• Partner with Clinical Sales Leadership and Regional Product Marketing to identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.
• Translate approved go-to-market strategies, clinical and economic value propositions, and commercial priorities into targeted account programs and customer-level actions.
• Use account, pipeline, utilization, engagement, and market insights to prioritize field marketing resources and recommend adjustments to national activation plans.

Demand Generation, Adoption & Pipeline Acceleration

• Lead activation that creates and advances opportunities across priority clinical laboratories, health systems, reference laboratories, and other clinical customer segments.
• Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs align with Clinical Sales priorities.
• Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
• Monitor program performance, MQL conversion, influenced pipeline, account engagement, and adoption indicators to identify gaps and corrective actions.
• Activate approved promotions and commercial programs; capture customer response, reimbursement concerns, workflow barriers, and competitive reaction for Regional Product Marketing and Sales Leadership.

Events, Launches & Account-Based Marketing

• Lead execution of national and local clinical events, workshops, webinars, congress activities, and launch programs, including sales coordination, lead capture, and post-event follow-up.
• Execute product-launch activation plans across priority clinical segments and accounts using approved positioning, claims, evidence, content, and sales tools.
• Partner with Sales to execute account-based marketing programs for named health systems, laboratories, and strategic accounts using approved offers and value propositions.

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