Sr. Director, HBV/HDV Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

The Senior Director, HBV/HDV Marketing, will report directly to the Executive Director of Marketing and lead two growing brands within Viral Hepatitis. As a key leader in the Liver Disease Business Unit, the successful candidate will be responsible for developing and executing healthcare professional promotion and patient education strategies for HBV, a disease with significant unmet need, and HDV, a rare disease. The Senior Director will lead a team of marketers and align the broader organization—particularly the sales team—to drive performance. The successful candidate will set the vision and strategy, adapt to evolving market dynamics, and lead change in a dynamic commercial environment.

Essential Duties and Job Functions:

• Lead the development and execution of strategic and tactical promotional plans for HBV and HDV.
• Direct the marketing team in developing and executing personal and non-personal promotional materials for healthcare professionals and patients.
• Lead cross-functional assessment of the evolving HBV and HDV landscapes and translate findings into strategic priorities.
• Develop HBV and HDV Plans of Action (POAs) and partner with Commercial Learning and Development (CL&D) to implement them with the sales team.
• Partner cross functionally with Legal, Medical, Clinical, Regulatory, Market Access and Public Affairs, leading cross-functional projects as needed.
• Translate market research and analysis into insights that shape strategy and POAs, and partner with the Market Insights team to set priorities for future insight generation.
• Cultivate relationships with thought leaders, key customers, and professional organizations.
• Partner with Commercial Operations to establish and optimize the procedures, systems, metrics, and infrastructure needed to support the business.
• Collaborate with other marketing and sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio.
• Develop innovative, compliant marketing solutions to complex business problems through rigorous analysis and sound judgment, ensuring alignment with organizational objectives.
• Support forecasting and budget decisions, and recommend resource allocation adjustments based on business needs.
• Oversee relevant agency relationships and performance.

Competencies:

• High-performing marketer who can set a clear vision and align diverse internal and external stakeholders around strategic direction.
• Strategic thinker with an innovative mindset who can evaluate competing priorities and make decisive recommendations among key strategic choices.
• Must have entrepreneurial thinking and be confident working within a fast paced and challenging environment.
• Adept at forming and maintaining a collaborative work environment within cross functional teams.
• Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation.
• Record of accomplishment in pharma/biotech HCP marketing with an understanding of expense budget planning, tracking and ROI measurement.
• Analytical thinker who can develop and interpret insights, guide measurement and ROI evaluations, and use findings to optimize execution and tactical plans.
• Demonstrated ability to formulate, develop, and execute business and development strategies.
• Proven ability to set a vision, lead change, and develop and mentor others.
• Strong people and operational management skills, including performance management, talent selection and development, planning, prioritization, objective setting, meeting management, and plan execution.
• Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making.

…