Associate Director, HCP Omnichannel Marketing & Engagement

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Job Description

Associate Director, HCP Omnichannel Marketing & Engagement

About the Role:

Takeda is hiring 2 Associate Directors, HCP Omnichannel Marketing & Engagement. In this role, you will lead the strategy, development, and execution of integrated healthcare professional (HCP) engagement programs across digital non-personal channels.

This role will be instrumental in shaping how healthcare professionals experience our brand by creating personalized, data-driven engagement journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience.

The ideal candidate combines strategic thinking with executional excellence and has a passion for leveraging omnichannel capabilities, CRM, digital media, AI-powered personalization, and analytics to drive measurable business impact.

This role reports to the Director, HCP Omnichannel Marketing & NPP and partners closely with HCP Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Market Access, and agency partners.

How you will contribute:

Drive HCP Omnichannel Strategy

• Translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities
• Develop and implement HCP engagement strategies journeys, across field, CRM, web, media, email, and congresschannels, that support successful product launches, in collaboration with cross-functional brand teams
• Translate insights into personalized engagement plans that improve HCP experience and drive adoption.
• Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models.

Drive CRM & Personalization Excellence

• Advance CRM strategy and build of brand's Salesforce Marketing Cloud instance

• Optimize automated HCP journeys using advanced targeting and personalization techniques.
• Implement MQL, Next Best Action and intelligent engagement capabilities to increase HCP relevance and effectiveness.
• Connect personal and non-personal promotion into a coordinated customer experience in partnership with field teams.

Own Digital Media & Channel Activation

• Lead HCP digital media strategy across programmatic, paid search, display, online video, point-of-care, and emerging channels.
• Translate brand priorities into audience targeting, media investment, and channel activation strategies.
• Partner with agency teams to optimize media performance and maximize return on investment.
• Identify innovative opportunities to improve reach, engagement, and customer conversion.

Enable Technology & Innovation

• Drive the evolution of omnichannel capabilities across CRM, marketing automation, customer data, analytics, and engagement platforms.
• Partner with Digital, Data & Technology teams to strengthen the commercial technology ecosystem and data strategy.
• Drive adoption of AI-enabled personalization, predictive analytics, intelligent customer journeys, and marketing optimization solutions.

Measure, Optimize & Scale

• Establish performance measurement frameworks and omnichannel dashboards.
• Define KPIs across engagement, channel effectiveness, customer progression, adoption, and business impact.
• Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights

Cross‑Functional Leadership & Ways of Working

• Partner with HCP Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels.
• Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision.
• Partner with MCE team on development of derivative content across channels.
• Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value
• Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence.

Minimum Requirements/Qualifications:

Required

• Bachelor's degree required
• 7+ years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles.

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