Senior Director, Field Marketing - USCAN

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Position Summary

The Senior Director, Field Marketing, USCAN sets the strategy and operating model for Field Marketing across the region, translating global marketing strategies, portfolio priorities, product launches, and core campaigns into regional and sub-regional activation that advances customer engagement, demand generation, pipeline contribution, adoption, and commercial growth. The role directs investment and resources toward the highest-value customer, market, segment, and growth opportunities and establishes accountability for the commercial impact of Field Marketing.

As the senior Field Marketing partner to USCAN Commercial leadership, Sales, Global Marketing, and cross-functional partners, this role aligns field priorities with business and customer needs, brings the voice of the customer and field into commercial and portfolio planning, and ensures coordinated execution across a complex, matrixed environment. The Senior Director leads through a multi-functional organization, builds the capabilities required to deliver the strategy, and represents USCAN priorities in global marketing planning and governance.

Essential Functions

• Set and direct the USCAN Field Marketing strategy and operating plan, translating global commercial and marketing priorities into regional and sub-regional strategies that address market opportunities and business priorities.

• Establish the operating model and priorities for regional and sub-regional Field Marketing activation, ensuring resources and investments are aligned to the highest-value customer, segment, market, portfolio, and commercial opportunities.

• Serve as the senior Field Marketing partner to USCAN Commercial leadership and Sales, shaping commercial strategy and aligning Field Marketing priorities with customer needs, growth opportunities, revenue planning, and field execution.

• Partner with Global Marketing to translate enterprise strategies, product launches, portfolio priorities, and core campaigns into relevant USCAN activation, while bringing customer, market, and field insights back into global planning and governance.

• Establish accountability for Field Marketing contribution to demand generation, pipeline creation and acceleration, customer acquisition, conversion, adoption, and commercial impact; use performance insights to optimize strategy, programs, and investment.

• Direct the strategy for integrated customer engagement across major industry events, regional and sub-regional programs, digital activation, account-based marketing, customer programs, and other field channels.

• Guide development of value propositions, messaging, sales enablement, and channel strategies that support regional segment priorities, customer engagement, and commercial growth.

• Lead market characterization and monitor business performance, funnel health, customer dynamics, and competitive signals to inform strategic planning, investment decisions, forecasts, and adjustments to the Field Marketing plan.

• Ensure the voice of the customer and voice of the field inform portfolio planning, product and solution strategy, and the evolution of marketing priorities and activation.

• Build and sustain strategic engagement with influential customers, investigators, sites, and Key Opinion Leaders through the Field Marketing organization to deepen market insight and advance regional priorities.

• Direct Field Marketing budget and resource allocation, working with Finance and business partners to evaluate return on marketing investment, manage operating expenses, and make tradeoffs across competing priorities.

• Lead the evolution of the Field Marketing organization, structure, capabilities, and ways of working to support changing business models, growth priorities, and regional needs.

Decision-Making and Impact

Sets USCAN Field Marketing priorities and determines how regional marketing resources and investments are deployed across markets, sub-regions, customer segments, campaigns, and field activation. Makes tradeoffs across competing opportunities and adjusts strategy and investment based on customer, market, funnel, pipeline, and performance insights. Influences USCAN commercial strategy, portfolio and campaign planning, and global marketing priorities through the voice of the customer and field. …