Director, US Cardiac Marketing

Job Description

Primary Function of Position

The Director, Cardiac Market Development, is a regional leadership role that collaborates closely with the Cardiac Sales Director in US by translating global cardiac procedure and product strategies into market-ready plans, programs, and tools. This role also serves as the US implementation partner to the Vice President, US Cardiac, helping bring key global programs, training processes, and global KOL development initiatives to life across markets with different customer needs, operating models, and development stages.

Working closely with the Cardiac Sales Director and the VP of Cardiac, this role localizes global programs and content, supports training and KOL development execution, tracks performance metrics, and improves quality and matrix efficiency. Commercial priorities and Market-level decisions remain with the US VP of Marketing and the Global Cardiac Vice President and this role is accountable for enabling and accelerating their execution.

Roles & Responsibilities:

Regional Procedure and Product Lifecycle Strategy

• Support the Cardiac Sales Directors and VP, Cardiac in developing and executing cardiac procedure strategies using market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities.
• Translate global portfolio, product launch, lifecycle, and procedure strategies into focused roadmaps, priorities, and activation plans.
• Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions to support readiness, sequencing, and execution.
• Identify adoption barriers, unmet needs, and growth opportunities and convert them into recommendations and action plans for the Cardiac Sales Directors and VP, Cardiac.
• Provide structured feedback to global teams on US/Canada Market requirements, customer needs, evidence gaps, positioning, and future portfolio opportunities.

Market Development and Marketing Localization

• Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools consistent with US Marketing Standards, while maintaining brand, clinical, regulatory, and legal requirements.
• Provide direct leadership to the US Cardiac marketing manager and plan for clinical marketing team expansion aligned to market growth.
• Develop integrated market development plans spanning segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness.
• Enable teams to build sustainable programs with surgeons, care teams, hospital leaders, key opinion leaders, training centers, and reference sites.
• Ensure content and media plans are insight-led, audience-specific, reusable, and aligned to the customer journey and sales execution needs.
• Capture, codify, and scale effective practices and share US learnings with other regional marketing leaders, the VP, Global Cardiac, and other Global partners.

Program Support, Metrics, and Operating Cadence

• Support the operating rhythm for cardiac Market development and marketing, including annual planning, quarterly business reviews, initiative tracking, and performance reporting.
• Define leading and lagging indicators for program effectiveness, adoption progress, launch readiness, content utilization, and return on investment.
• Work with FSO to create dashboards and decision forums that help leaders assess progress, resolve barriers, redirect low-value work, and scale successful programs.
• Support initiative portfolio tracking by clarifying owners, milestones, dependencies, risks, and expected outcomes.
• Support budget planning, tracking, and forecasting for cardiac Market development and marketing programs, in partnership with the Cardiac Sales Directors, VP US Marketing, and VP, Global Cardiac.

Quality, Process, and Matrix Effectiveness

• Design scalable processes, standards, and ways of working that increase execution quality, speed, consistency, and accountability.
• Clarify interfaces and handoffs across Global, Regional, and local Market teams to reduce duplication, scale best practices, close gaps, and improve matrix efficiency.
• Establish quality controls for plans, programs, content, metrics, and launch deliverables, so work is compliant, decision-ready, and fit for use.
• Facilitate cross-functional problem-solving and remove barriers that limit field execution or customer impact.
• Contribute to a culture of disciplined experimentation, learning, and continuous improvement using data and field feedback.

Partnership and Collaboration

• Act as the US point of contact for the VP, Global Cardiac on implementation of key global society initiatives, programs, training curricula, and global KOL development initiatives.
• Capitalize on synergies with US Thoracic Marketing Team to maximize opportunities at accounts, society meetings, and other marketing plans.

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