Clinical Marketing Manager, Ion

Job Description

Primary Function of Position
Joining the Ion Clinical Marketing team is an opportunity to develop and execute national and
regional strategic marketing initiatives that help hospitals turn their investment in Ion into
successful, growing thoracic oncology programs at scale. This role offers the opportunity to lead
highly visible events and communications initiatives, working directly with customers and sales
teams to shape how lung cancer programs develop across the U.S.
This individual will work closely with physicians, healthcare executives, operational leaders, and
sales teams to identify successful local best practices and bring them to a broader audience
through national and regional peer-to-peer programming. They will develop content and
communications strategies tailored to these audiences, equip sales teams with tools to help
customers put these practices into action, and create resources to help drive net-new patient
volume to Ion programs across the country. They will own assigned initiatives from strategy
through execution, with accountability for adoption, impact measurement, and continuous
improvement.
Essential Job Duties

 Discover: Engage multidisciplinary customer stakeholders, commercial teams, and cross-
functional partners to understand patient journeys, program needs, and barriers to
adoption, growth, and expansion.
 Synthesize: Identify common needs and successful practices from customer and field
insights that can inform initiatives for broader audiences.
 Design: Develop program strategies, curriculum, and learning activities that help
customers and sales teams apply insights and implement best practices.
 Engage/Promote: Develop and execute integrated internal and external communication
and deployment strategies that drive awareness, utilization, and value realization.
Independently author communications and marketing content, develop claims and
supporting substantiation, and manage regulatory, clinical affairs, and legal review and
approval.
 Execute: Lead content development and cross-functional implementation of assigned
initiatives. Coach customer speakers on presentation structure, content, and delivery,
and partner with Field Marketing, Event Management, and Sales to deliver programs,
deploy resources, and support customer follow-through.
 Evaluate: Measure program and resource utilization and impact using qualitative and
quantitative data and customer and field feedback. Manage assigned budgets and
identify opportunities to improve results and resource use.
 Summarize: Deliver clear, compelling presentations to senior and executive Intuitive
leadership and other stakeholders. Report outcomes objectively and translate findings
into actionable recommendations.
- Refine and Scale: Use results and feedback to improve effectiveness, reinforce adoption,
and scale successful approaches. Recommend when to refresh, consolidate, or retire
programs and resources.

Qualifications

Required Skills, Experience, and Training
Professional Expereince:
- Minimum of 5 years of experience in marketing, sales, sales training, product
management, or hands-on service line development preferred.
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field
required; Master’s degree preferred.
- Experience coaching physicians and executives on presentation content, structure, and
delivery.
- Proven track record developing and deploying integrated internal and external
communication plans tailored to stakeholder priorities and needs.
- Experience independently authoring marketing content, developing claims, mapping
supporting substantiation, and managing regulatory, clinical affairs, and legal review.
Proficiency in Veeva PromoMats preferred

- Demonstrated ability to define success measures, design surveys, and combine customer and field insights with utilization, adoption, and performance data to quantify marketing impact and guide actionable recommendations. - Hands-on experience planning and delivering in-person and virtual education programs, including society events, workshops, and webinars. - Proficiency in Microsoft Office Suite required; experience with Adobe Creative Cloud applications preferred. Soft skills: - Strong discovery and analytical skills, with a deep understanding of customer journeys and healthcare decision-making processes. - Excellent written, verbal, and presentation skills, with the ability to make complex information clear, compelling, and actionable in both in-person and virtual formats. - Strong project management skills, with the ability to coordinate and execute programs through influence vs. authority across a matrixed organization. - Ability to build strong relationships with customers, key opinion leaders, marketing and sales teams, and cross-functional partners - Self-directed, with sound judgment and the ability to solve open-ended problems. …