Sr. Marketing Manager, Outreach

Job Description

Primary Function of Position
The Sr. Marketing Manager, Outreach serves as the dedicated field-based marketing leader responsible for accelerating da Vinci procedure growth within an assigned region. Working in close partnership with Sales leadership and key customer stakeholders, this role develops and executes localized market development strategies that activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery.

Acting as the primary marketing partner for the region, this individual translates national marketing strategy into localized execution that drives customer activation and measurable business growth by:

• Developing & executing annual regional market development plans aligned with commercial priorities, customer activation strategies, and measurable procedure growth objectives.
• Building strong partnerships with surgeons, referring providers, physician outreach teams, hospital marketing leads, service line administrators, and sales leadership to drive coordinated execution.
• Identifying & prioritizing growth opportunities through customer insights and market data to develop strategies to activate priority accounts.
• Leading execution of proven marketing activation initiatives, including patient & referring provider education, physician locator activation, surgeon outcome profile development, customer marketing programs, and regional awareness campaigns.
• Serving as the regional executor of national marketing strategy, creating consistency, accountability, and sustained market development across the assigned region.
• Measuring business impact through customer activation milestones, referral engagement, and key performance indicators, while continuously optimizing strategies based on market insights.

Roles and Responsibilities

• Primary outreach liaison for the assigned region, ensuring alignment between Marketing, Sales, and customer stakeholders to deliver consistent execution and accelerate commercial growth.
• Develop and execute annual regional market development plans that align commercial priorities, customer activation strategies, and marketing resources to drive measurable procedure growth.
• Serve as the dedicated field-based marketing partner for an assigned region, providing strategic market development support across priority health systems and hospitals.
• Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized strategies that accelerate procedure adoption and customer growth.
• Collaborate with Sales leadership to prioritize accounts and execute targeted market development initiatives aligned with regional business objectives.
• Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
• Maintain a strong field presence through regular engagement with customers and key stakeholders across the assigned region.
• Lead execution of referring physician education events and other market development initiatives that strengthen referral generation and customer engagement.
• Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
• Build and maintain trusted relationships with surgeons, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders to support sustained market development.
• Lead development of surgeon outcome profiles, customer success stories, and other marketing assets that strengthen customer engagement and showcase clinical excellence.
• Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral awareness initiatives aligned with the national da Vinci brand.
• Monitor customer activation against defined milestones and regional objectives, measuring referral event performance and commercial impact using data-driven KPIs.
• Synthesize Voice of Customer (VOC) insights, market trends, and commercial feedback to identify opportunities, address barriers, and continuously optimize market development strategies.
• Develop deep expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive's commercial priorities to engage key stakeholders.
• Leverage approved claims, customer insights, competitive intelligence, and commercial feedback to maximize adoption of da Vinci surgery and strengthen Intuitive's market position.
• Serve as an ambassador for Intuitive by championing the company's culture, values, collaboration, innovation, accountability, and customer-first mindset.

Qualifications

Skill/Job Requirements

• Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required; Master's degree preferred.

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