ViiV Healthcare (GSK) Implementation Marketing Manager

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The Implementation Marketing Manager is responsible for leading the development and execution of key field facing materials to educate customers about implementing our ViiV Injectable products. Additionally develop marketing materials for ViiVConnect hub services aligning marketing messages and materials with the objectives. This position requires close collaboration with the Brand Teams, cross functional communication and alignment, including collaboration with field leadership and internal partners across the ViiV portfolio.

We are seeking a creative thinker, collaborator, and storyteller who is passionate about our mission of Leaving No Patient Living with HIV Behind through effective marketing tactics to equip appropriate field teams to educate customers to enhance the patient experience.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider /patient experience and implementation marketing strategy
• Develop of implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness / education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
• Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan
• Project manage activities including progress meetings, reports, steering groups, and workstreams
• Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders
• Ensure progress and impact achieved are measured and communicated
• Manage marketing materials including internal and external communications
• Collaborate with the training team and educate field teams on materials and programs developed
• Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation
• Understanding of ViiVConnect hub partners and vendors

Why You?

Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree & 6+ years of pharma commercial experience
• Experience working with a specialty product
• Project management skills and experience
• Marketing experience including the copy approval process or MLR
• Digital Marketing experience

Preferred Qualifications
If you have the following characteristics, it would be a plus:

• Experience in market access, reimbursement and financial programs they pertain to acquisition of a specialty product
• Sales experience

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