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AstraZeneca

Global Marketing Senior Director, CVRM

Location
Cambridge Kendall SQ, MA (MA)
Posted
Posted today (employer shows the date only)
Source
Workday (employer's applicant tracking system)
Category
Marketing
Industry
Pharma/Biotech
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From the employer's posting

AstraZeneca is one of the world’s most exciting bio-pharmaceutical companies. From scientists to sales, lab techs to legal, we’re on a mission to turn ideas into life-changing medicines that improve patients’ lives and benefit society. We’re constantly moving forward as a company – agile and purposeful in our work. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. Our mission is ambitious, and it takes the skills of a collaborative team to really deliver on what science can do.

What is the opportunity?

Our product is in Phase III development for blood pressure lowering in resistant / uncontrolled hypertension and expanding across cardiorenal diseases by the potential for a fixed-dose combination with a best-in-class medicine for treatment of CKD and heart failure. The program is supported by an expansive clinical program, including major Phase III outcomes studies that aim to demonstrate our product provides both blood pressure reduction and organ protection in a single treatment option.

Accountabilities:

The Global Marketing Director will lead the strategic development and execution of HCP and patient-centric strategies and programs focused on Hard to Control Hypertension. There is an opportunity to work across the franchise to support the commercial development of the robust lifecycle spanning 7 indications across 7 clinical trials over the next 7 years. This role requires a dynamic leader with a deep understanding of the cardio renal landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance customer, improve health outcomes, and drive long-term relationships with key stakeholders globally, market affiliates, and external partners.

What you’ll do

  • Strategy Development: Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives.
  • Patient Insights: Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
  • Shape product strategy with a tie to disease area strategies and insights (in HTN, CKD, HF)
  • Stakeholder Engagement: Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
  • Cross-Functional Collaboration: Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
  • Innovation & Digital Transformation: Drive innovation in patient and HCP engagement through digital platforms, mobile applications, and telehealth solutions.
  • Performance Monitoring: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of programs and refine strategies as necessary.
  • Regulatory Compliance: Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
  • Budget Management: Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
  • This role will report to the Global Head of Marketing

Position is located in Boston, Massachusetts

Essential Skills/Experience:

  • Bachelor’s degree
  • 10+ years pharmaceutical commercial experience
  • Expertise in Development of Patient strategy and implementation
  • Broad commercial experience including pre-launch and launch
  • Experience with budget/expense management, business case development and management/ communication of brand performance. Evidence of developing compelling business cases

Desirable Skills/Experience:

  • An advanced degree (MBA, MSc or PhD) is preferred
  • Expertise in cardiovascular, renal, and / or metabolic disease areas

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and ambitious world.

Why AstraZeneca: Here, patient needs drive our decisions and fuel our courage to innovate. You will work with unexpected teams that combine diverse perspectives to deliver evidence-based materials that influence care for people living with rare and devastating diseases. We balance the energy of a nimble biotech mindset with the scale and resources of a global biopharma, pairing cutting-edge science with a culture that values kindness alongside ambition. …

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