Sr. Marketing Campaign Specialist

JOB OVERVIEW:

This position is responsible for developing campaign strategy and utilizing digital marketing skills to lead full-funnel Medical and Growth Marketing campaigns and initiatives; developing, creating, managing and overseeing the execution lead and revenue generating campaigns, and tracking and communicating performance. The Sr. Marketing Campaign Specialist is responsible for planning, executing, and optimizing integrated omnichannel marketing campaigns that support customer acquisition, customer retention, product adoption, and business growth objectives. The individual will partner closely with category managers, sales, analytics, creative services, digital channel teams, and external partners to deliver campaigns that drive measurable business outcomes.

KEY RESPONSIBILITIES:

Performance Marketing Campaigns

• Work in coordination with the Medical Commercial Calendar, Category Management teams, Sales leaders, and Business Unit stakeholders’ suppliers to initiate and develop multi-faceted equipment performance campaigns including

• Lead magnet content development
• Comprehensive email campaigns
• Social media campaigns
• Paid search
• Website promotions and landing pages
• Display advertising and retargeting campaigns
• Lifecycle and nurture marketing programs

• Lead and manage multichannel digital strategies utilizing a multi-channel approach and analytical evaluation of each channel toward both campaign lead and revenue goals.
• Develop campaign creative briefs, communicate with creative team members, coordinate with Omnichannel team, and maintain project schedules and milestones.
• Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans to maximize campaign effectiveness.
• Prepare reporting and present on all campaign KPIs and performance.
• Analyze campaign performance across email, web, social, paid media, and other digital channels and proactively recommend optimizations to improve engagement, lead generation, conversion, and revenue outcomes.
• Partner with analytics and revenue operations teams to monitor campaign results and connect marketing performance to business impact.

Project Management

• Manage schedules of all assets, product content and deliverables with corresponding team and channel partners.
• Own campaign timelines from intake through deployment and post-campaign reporting, ensuring all stakeholders meet deadlines and deliverables are completed accurately and on time.
• Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners.
• Develop campaign budgets in coordination with supplier partners and source co-op where appropriate.
• Track campaign marketing expenditures and resulting ROI.
• Maintain campaign documentation, project trackers, and performance dashboards to support visibility, accountability, and continuous improvement.
• Support annual marketing planning, campaign calendar development, forecasting, and prioritization activities.

SPECIFIC KNOWLEDGE & SKILLS:

• Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred.
• Exceptional understanding of strategy and digital marketing to apply knowledge and skills to complete a wide range of complex tasks.
• Knowledge of digital marketing channels including email marketing, website content management, paid media, social media, marketing automation, and customer journey development.
• Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals.
• Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics.
• Experience working with marketing automation platforms, CRM systems, reporting tools, and project management software.
• Complete tasks in creative and effective ways.
• Apply acquired knowledge of procedures and industry.
• Demonstrate good judgment in selecting methods and techniques for obtaining solutions to business challenges.
• Develop and build productive relationships with internal and external constituents.
• Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality.

GENERAL SKILLS & COMPETENCIES:

• Strong understanding of industry practices
• High proficiency with tools, systems, and procedures
• Good planning/organizational skills and techniques
• Good decision making, analysis and problem-solving skills with ability to multi-task
• Strong verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company, begin to build partnerships externally
• Resolve complex issues in effective ways

MINIMUM WORK EXPERIENCE:

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