Sr. Manager, Omnichannel Strategy & Digital Transformation - Foster City, CA or Parsippany, NJ

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfill their aspirations. Join Gilead and help create possible, together.

Job Description

Within Global Public Affairs, the Omnichannel Strategy & Digital Transformation team owns how Gilead's reputation, innovation, and access narratives reach audiences across every channel we operate — social, paid digital, out-of-home, CRM, and the enterprise properties that support them.

The Sr. Manager, Omnichannel Corporate Engagement owns audience engagement for the Gilead public affairs across all channels. This is the person accountable for how the corporate brands show up day to day: what runs, where it runs, and how it performs.

The successful candidate writes briefs that produce good work, can tell strong agency output from adequate, produces light social assets from established brand templates, and can interpret channel performance reports to optimize outcomes.

Expertise in social media is core to this role, but media literacy beyond social is required. This role does not plan or buy media — it briefs into it, quality-controls what runs, and interprets what comes back. That requires working fluency across the paid digital channels and the corporate portfolios.

This role reports to the Sr. Director, Omnichannel Engagement.

Key Responsibilities:

Corporate channel ownership

• Own the corporate engagement plan for Gilead — content approach, publishing cadence, and channel mix — under the editorial standard set by the Sr. Director.

• Manage the corporate content calendar across owned social and engagement channels, balancing planned narrative moments against real-time opportunity.

• Translate corporate narrative and Public Affairs priorities into channel-appropriate execution, working with the internal communications, policy, and functional teams who originate the material.

• Serve as the internal subject-matter expert and day-to-day point of contact for corporate engagement across the Public Affairs function.

Agency direction and creative standard

• Write creative briefs that produce usable work, and hold the quality bar on what comes back.

• Direct agency partners across creative production and social content, managing scope, timelines, revisions, and delivery against the standard.

• Produce light social assets in-house using established brand templates where speed or volume makes agency routing impractical.

Paid media support and channel literacy

• Brief creative into paid campaigns for the corporate portfolios, coordinating execution with the media discipline owner and agency partners.

• Quality-control creative and placements before they run, including brand safety, adjacency, and format compliance.

• Interpret cross-channel performance and feed insight back into the next flight.

• Work within the media standards, audience targeting approach, and budget allocation set by the media discipline owner. Direct the work; do not own the buy.

Working fluency is expected in the channels the corporate portfolios rely on most:

• Paid social: Meta, LinkedIn, X, YouTube, TikTok, Reddit — objectives, placements, and creative specs.

• Paid search: Google Ads and Microsoft Advertising — brand-term and keyword campaigns, and how paid interacts with organic and AI-generated search results.

• Programmatic display, native, and video: how inventory is bought through a DSP, the difference between open exchange and private marketplace deals, and what viewability and brand-safety controls do.

• Measurement vocabulary: impressions, reach and frequency, CPM, CTR, video completion rate, viewability, share of voice, and sentiment — enough to read an agency report critically and ask the right questions of it.

Social listening

• Manage the social listening program day to day — directing the monitoring agency, maintaining the queries and competitor set, and running the reporting cadence.

• Translate listening insight into content opportunity and competitive context for the corporate portfolios.

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