Specialty Care Patient Engagement Go-To-Market Excellence Director

Specialty Care Patient Engagement helps patients and caregivers understand their disease, have informed conversations with their healthcare providers about treatment options, and stay appropriately on therapy. This means engaging patients as appropriate throughout their treatment journey — from diagnosis and treatment initiation through ongoing management — with support tailored to what they need at each stage. Patient Engagement supports patients across Sickle Cell Disease, Alopecia Areata, ATTR-CM, Immunoglobulin (Ig) therapies, and Hemophilia, conditions that carry distinct clinical, emotional, and access challenges. This role sits at the intersection of patient needs and commercial strategy, with the opportunity to raise the bar for how patients are supported across specialty care

Why This Role Matters

Go-To-Market (GTM) Excellence is the connective tissue ensuring Patient Engagement strategy is aligned with brand strategy and translates into effective execution — and that execution data flows back to refine strategy over time. In partnership with Marketing and other functions, this role ensures the team has the right processes, tools, playbooks, and governance to execute with excellence, and continuously evolves those capabilities to keep pace with patient needs.

This person will work cross-functionally with Marketing, Patient Solutions leadership, Patient Solutions Enablement, Legal, Compliance, and other functions to operationalize strategy into scalable, compliant, and measurable Patient Engagement execution — including the go-to-market and launch plans that stand-up new patient engagement models and programs, and accelerate or evolve existing ones to better meet patient needs. This role will report to the Specialty Care Patient Solutions and Engagement Strategy and Enablement Lead.

Key Responsibilities

Strategy Translation & Go-To-Market Planning

• Partner with Patient Engagement leadership and brand/marketing leads to translate strategy into actionable go-to-market plans, including segmentation, targeting, channel mix, field execution, and program sequencing

• Build go-to-market plans that both launch new Patient Engagement programs and capabilities and evolve or accelerate existing ones, including timelines, milestones, and cross-functional readiness criteria

• Tailor GTM frameworks to each phase of the program lifecycle (pre-launch, launch, growth, maturity), driving the cross-functional action items and deliverables required for field execution

Content Operations, Marketing Partnership & Review Committee (RC)

• Work with Marketing to develop, evolve, and maintain appropriate internal and customer- and patient-facing resources, including SOPs, call guides, guardrails, training materials, and patient education collateral

• Represent Patient Engagement in the Review Committee (RC)/MLR process, partnering with Marketing to clearly present resources, their intended use, and the supporting rationale needed to accelerate review

• Submit resources for Review Committee (RC) review as needed, ensuring materials are complete and positioned for efficient approval

• Partner with Legal and Compliance to obtain necessary permissions and to develop, approve, and maintain SOPs, call guides, guardrails, and supporting documentation

• Ensure approved resources are properly loaded, tagged, and available across content and resource platforms (e.g., the Amplify platform/Centris) and confirm materials are current, findable, and ready for field and patient-facing use

Targeting & Segmentation

• Own or co-own the development of customer/account and patient population targeting models in partnership with IIS, Enablement and Patient Engagement Leadership

• Work with the Enablement team and Marketing to build and maintain segmentation and tiering criteria (e.g., Tier 1/2/3 HCPs, patient support needs) to prioritize field engagement

• Ensure targeting stays aligned with approved indications and compliance guardrails

Channel & Field Execution

• Lead core operational work including territory mapping, workload analysis and alignment recommendations

• Design territory alignment, call planning, and multichannel engagement models (field, digital, patient support, peer-to-peer)

• Monitor field force effectiveness and ensure patient-facing teams are equipped with the right approved tools and materials

• Accelerate and streamline ways of working between Patient Engagement field roles and other customer-facing teams (Sales, KADs, Medical, Access and Reimbursement etc.) to close coordination gaps and improve the end-to-end customer and patient experience

• Support meeting planning, including Year Beginning, Mid-Year and POA meetings

Analytics & Performance Management

• Serve as a strategic thought partner with the Patient Solutions Enablement team, IIS, and other enablement roles on KPIs, metrics, reporting dashboards, field technology, and related tools, ensuring they are fit for purpose and consistently defined

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