Head of Marketing, Rare Disease - Friedreich Ataxia

About This Role

The Head of Marketing, Rare Disease - Friedreich Ataxia is a critical leadership role responsible for shaping and executing the U.S. commercial strategy for Friedreich's Ataxia. Reporting to the Head of Marketing, Rare Disease, this leader will drive continued brand growth, maximize market opportunity, and lead the next phase of commercialization for one of Biogen's most strategic rare disease assets.

As the U.S. Brand Lead, you will lead a high-performing team of marketing professionals and oversee a broad cross-functional organization spanning Medical Affairs, Market Access, Patient Services, Sales, Business Intelligence, Forecasting, Analytics, Advocacy, Omnichannel, Legal, Regulatory, and Finance. You will play a pivotal role in aligning enterprise stakeholders around a unified vision and delivering innovative, patient-centered strategies that accelerate business performance and improve outcomes for people living with Friedreich's Ataxia.

This is a highly visible leadership opportunity for a strategic marketer with proven launch and lifecycle management experience, strong commercial acumen, and a passion for rare disease. You will help shape the future of Biogen's expanding Rare Disease portfolio while building organizational capabilities across patient engagement, digital innovation, advocacy, and omnichannel marketing.

Responsibilities:

• Lead the U.S. brand strategy and lifecycle management by driving sustainable growth and long-term market leadership.
• Develop and execute annual brand plans, long-range strategic plans, and integrated commercial initiatives.
• Translate deep customer, patient, caregiver, and market insights into differentiated strategies, positioning, and messaging.
• Drive cross-functional alignment and execution across Commercial, Medical, Market Access, Patient Services, Sales, Analytics, Finance, Legal, and Regulatory teams.
• Lead omnichannel marketing and engagement strategies across healthcare provider, patient, and caregiver audiences.
• Oversee brand forecasting, financial planning, budget management, and investment optimization to maximize return on investment.
• Build strong partnerships with advocacy organizations, key opinion leaders, and external stakeholders within the Friedreich's Ataxia community.
• Lead, coach, and develop a high-performing team while advancing best-in-class rare disease commercial capabilities across patient finding, digital engagement, access, advocacy, and AI-enabled insights.

Required Qualifications

• BA in Marketing, Business, Life Sciences, or a related field
• 12+ years of commercial experience within the pharmaceutical or biotechnology industry
• 7+ years of marketing leadership experience, including experience in the U.S. market
• Proven success leading product launches, early-lifecycle brands, and long-term brand growth strategies
• Experience developing and executing integrated marketing strategies in complex, highly regulated environments
• Strong commercial acumen with experience managing budgets, forecasting, resource allocation, and business performance metrics
• Demonstrated ability to influence senior leaders and drive alignment across a matrixed organization
• Proven experience leading, developing, and coaching high-performing teams
• Exceptional communication, executive storytelling, and presentation skills
• Strong analytical, strategic, and problem-solving capabilities with a track record of delivering business results

Preferred Qualifications

• MBA or other advanced degree
• Rare disease and/or specialty pharmaceutical experience
• Deep understanding of patient-centric and high-touch commercial models
• Broader commercial leadership experience beyond marketing, including exposure to Sales, Market Access, Patient Services, Market Insights, or Commercial Operations
• Experience partnering with advocacy organizations, external stakeholders, and key opinion leaders
• Demonstrated success leveraging digital, omnichannel, AI-enabled, and emerging engagement capabilities to drive business outcomes
• Strong project, agency, and vendor management experience, including fiscal oversight and resource planning

Job Level: Management

Additional Information

The base compensation range for this role is: $234,000.00-$321,750.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances

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