Regional Business Director, Liver, Southwest

Title:

Regional Business Director, Liver, Southwest

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

The Regional Business Director, Liver, Southwest is responsible for leading the Rare Disease commercial field force within the Southwest territory. This territory includes TX, NM, CO, AZ and Southern Nevada.

The RBD will be responsible for materializing Ipsen’s vision of being recognized by the relevant HCP community as the “Liver company”. Responsibilities include the development and implementation of a thorough regional business plan to successfully accelerate the performance of Bylvay in the Progressive Familial Intrahepatic Cholestasis (PFIC) and Alagille Syndrome (ALGS) indications, and IQVIRO in Primary Biliary Cholangitis (PBC).

The RBD will develop the business plan for the Southwest and implement national sales strategies and programs. The RBD will focus the team on delivering high impact opportunities by identifying issues and implementing customer-specific approaches based upon their needs and preferences; the RBD will accomplish this by using robust analytical rigor to frame situations, establishing relationships with key customers and opinion leaders to incorporate new perspectives and ideas. The RBD is accountable for assessing the current business environment and practice models in each of their accounts to develop and maintain key partnering relationships internally through a matrix team and externally with key accounts and key opinion leaders to achieve short and long-term objectives, which are critical to both sales and marketing objectives.

WHAT - Main Responsibilities

• Lead the Southwest Rare Disease sales force activities including recruiting, hiring, training, development, performance evaluation of the team of Clinical Science Specialists (CSS)
• Responsible along with the team of CSSs, for assessing current business practices in each target account across the region, and assess best ways to compliantly build key partnering relationships
• Leverage internal cross-functional resources, such as Medical, Patient Support Services, and Value & Access and partner with key thought leaders to develop a full understanding of referral pathways in each territory
• Build short- and long-term business plans to serve HCPs and patients and, consequently, drive performance growth
• Secure right prioritization and alignment of field activities with strategic initiatives
• Accountable for deployment of target approved promotional peer-to-peer programs
• Coach CSSs in line with Ipsen customer engagement model to drive sustained improvement in core sales competencies, including disease state and product knowledge as well as reimbursement/fulfilment skills, while ensuring compliance with Ipsen standards and policies
• Partner with members of the Value & Access team to develop appropriate business strategies that drive access to the brand and support brand objectives
• Partner with Patient Support Services to ensure compliant education of appropriate offices’ staff on access and reimbursement, and seamless appropriate patient access to product following Rx
• Partner with Business Operations to leverage data analytics to inform the field team and drive performance
• Build and sustain relationships with target Thought Leader Liaisons
• Systematically communicate market intelligence to brand teams and senior management
• Ensure frequent communication with direct manager and peers about plan progress for each territory, along with specific support needed
• Develop and deliver presentations to the organization overall and senior management, ensuring clear understanding across the organization of opportunities & challenges

HOW - Knowledge & Experience

Knowledge & Experience (essential):

• 10 years of sales/marketing experience within biopharma, with at least 5 years of sales leadership/management of rare disease products
• Extensive knowledge of U.S. payer landscape along with factors that drive access and product pull through
• Demonstrated leadership skills and a track record of delivering exceptional business results

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