Product Director, Professional Promotion, INLEXZO

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Bladder Cancer Professional Promotion Marketing for INLEXZO, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director will be accountable for understanding and implementing strategies to influence INLEXZO treatment in bladder cancer. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the bladder cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with bladder cancer. In addition, you will lead launch readiness and execution for upcoming INLEXZO indications, including SunRISe-5 (SR5), building on the foundation established with the initial indication. You will serve as a cross-functional launch lead for the brand, coordinating execution across commercial, medical, access, regulatory, and field teams for both Launch Readiness Review (LRR) preparation, follow-through and launch execution.

Position Description:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals

• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners

• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies

• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team

• Lead HCP launch strategy and execution for upcoming indications, including SR5, from pre-launch readiness through launch and post-launch optimization, in close partnership with the Global Commercial Strategy Organization, Medical Affairs, Market Access, Regulatory, and Sales

• Define indication-specific positioning, messaging, and HCP promotional materials for SR5 and subsequent indication expansions, ensuring alignment with approved labeling and a cohesive portfolio story across indications

• Partner with Sales and Sales Learning & Development to ensure field readiness for each indication launch, including training content, sales meeting plans, and launch tools

• Serve as the launch lead for upcoming indications, including SR5, coordinating cross-functional launch execution across Marketing, Sales, Medical Affairs, Market Access, Regulatory, Omnichannel, Analytics, and Operations; maintain an integrated launch plan with clear owners, timelines, milestones, and risk mitigation

• Contribute to Launch Readiness Review (LRR) responsibilities, including preparing and presenting readiness assessments, driving cross-functional alignment on gaps and actions, and tracking completion of readiness commitments through launch

• Build and sustain strong crossfunctional and governance relationships – demonstrating experience navigating CAC with credibility, influence and a clear competitive mindset

• Serve as the strategic integrator across Omnichannel, Sales, Analytics and other crossfunctional partners as needed—using performance data to guide prioritization, investment decisions, and optimization.

Qualifications:

Requirements:

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