Manager, Marketing Operations

JOB OVERVIEW:

This position is responsible for overseeing the organization's marketing technology ecosystem, including marketing automation platforms such as Marketo, HubSpot, or similar CRM-integrated marketing automation solutions. Leads marketing operations, campaign execution, lead management processes, marketing analytics, and technology optimization to support business growth and sales effectiveness. Plays a critical role in developing and executing lead nurture programs, managing marketing campaigns, optimizing marketing and sales workflows, and ensuring accurate lead tracking throughout the customer journey. This individual will partner closely with Marketing, Sales, Sales Operations, CRM administrators, and Business Intelligence teams to improve marketing performance, lead conversion, and ROI measurement.

KEY RESPONSIBILITIES:

• Manage and optimize marketing automation platforms (Marketo, HubSpot, or similar) to support lead generation, lead nurturing, segmentation, and campaign execution.
• Oversee lead management processes, including lead scoring, lead routing, lifecycle management, and data governance.
• Develop and execute email marketing, nurture, and customer engagement campaigns.
• Collaborate with marketing team members on content development and content distribution strategies to support demand generation, customer engagement, and sales enablement initiatives.
• Manage and optimize Salesforce integration with marketing automation platforms to ensure seamless data flow, campaign attribution, lead management, and reporting accuracy.
• Partner with Sales and Sales Operations leadership to establish best practices for lead follow-up, pipeline management, and measurement of marketing effectiveness.
• Develop and maintain dashboards, reports, and analytics that provide visibility into campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Analyze campaign and funnel performance and provide strategic recommendations to improve conversion rates and marketing effectiveness.
• Oversee the administration and proper utilization of marketing technologies, including webinar platforms, event and trade show lead capture tools, digital marketing platforms, and reporting systems.
• Support database management, data quality initiatives, and compliance with marketing and privacy requirements.
• Manage external vendors, contractors, and temporary resources supporting marketing operations initiatives.
• Oversee marketing collateral inventory, fulfillment processes, and operational support for field sales teams as needed.
• Train and support marketing and sales teams on marketing technology, lead management processes, reporting tools, and best practices.

SPECIFIC KNOWLEDGE & SKILLS:

• Expertise in marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, or similar solutions.
• Strong understanding of marketing operations, lead management, lead scoring, segmentation, campaign execution, and customer lifecycle marketing.
• Experience managing and optimizing Salesforce CRM integrations and related marketing technology platforms.
• Knowledge of marketing analytics, attribution models, campaign reporting, dashboard development, and ROI analysis.
• Familiarity with content marketing processes and the role of content in customer acquisition and nurture programs.
• Ability to develop and document marketing processes, workflows, and operational best practices.

GENERAL SKILLS & COMPETENCIES:

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Excellent presentation and public speaking skills
• Excellent independent decision making, analysis and problem solving skills
• Understand and act on financial information that contributes to business profitability
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Lead team(s) to achieve company goals in creative and effective ways
• Excellent planning and organizational skills and techniques
• Communicate effectively with senior management
• Good negotiating skills and ability to effectively manage outsourced relationships
• Ability to influence, build relationships, understand organizational complexities and manage conflict
• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
• Ability to lead virtual teams

MINIMUM WORK EXPERIENCE:

Typically 10 or more years of increasing responsibility and complexity in Marketing Operations, Marketing Automation, Demand Generation, CRM Administration, or a related discipline; 1 or more years of management experience.

PREFERRED EDUCATION:

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

TRAVEL / PHYSICAL DEMANDS:

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