Marketing Manager, Large Practice Services

JOB OVERVIEW:

This role is responsible for the day-to-day execution of LPS marketing programs and is a close collaborator in shaping the strategy and measurement framework it operates within, working closely with leadership and external partners. This role focuses on demand generation, campaign execution, brand consistency, and performance tracking to support sales growth.

KEY RESPONSIBILITIES:

Marketing Execution & Strategy Collaboration

• Collaborate with the Sr. Manager to develop and implement marketing campaigns and the annual plan, contributing channel-level expertise to shared strategy and measurement decisions.

• Manage day-to-day marketing operations, including campaign timelines, workflows, and coordination across internal teams and external partners.

• Track marketing spend against budget and assist in preparation of performance and ROI reporting for leadership review.

• Assist in maintaining marketing dashboards and performance reporting to share insights with leadership.

Demand Generation & Campaign Management

• Collaborate with agency and media partners on paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.), and on SEO/SEM/GEO initiatives to improve organic visibility and drive qualified traffic.

• Own execution of email and lead-nurture campaigns in HubSpot, including list management, campaign builds, and webinar integration.

• Manage webinar programs end to end, including scheduling, promotion, and follow-up workflows.

• Coordinate direct mail campaigns, including list sourcing, production vendor management, and performance tracking.

• Monitor and analyze marketing performance metrics across channels to optimize campaigns and inform reallocation.

Brand, Content & Sales Support

• Maintain consistent brand voice, messaging, and visual standards across all digital and traditional marketing channels.

• Create, edit, and coordinate marketing content, including digital ads, email campaigns, website content, and sales collateral.

• Support thought leadership efforts such as blog posts, articles, and podcast-related content and scheduling.

• Partner with the sales and advisor team to develop and update materials that support the sales process.

Website & Marketing Technology

• Manage routine website updates, content changes, and basic UX improvements in collaboration with vendors or developers.

• Monitor website performance, analytics, and conversion tracking to support lead quality and optimization efforts.

• Use HubSpot and complementary marketing automation and CRM tools for email campaigns, lead nurturing, reporting, and automation support.

Events & Client Outreach

• Coordinate trade show and industry event participation, ensuring the brand is represented with appropriate materials, messaging, and follow-up workflows.

• Coordinate client outreach programs and industry engagement opportunities that support new business development.

• Collaborate cross-functionally to maximize event ROI and generate new business opportunities.

SPECIFIC KNOWLEDGE & SKILLS:

• Proven experience in performance marketing across traditional and digital channels, with a strong background in B2B marketing, traditional advertising, and digital lead-generation strategies.

• Proficiency in marketing automation, CRM, and social media platforms, including hands-on HubSpot experience.

• Working knowledge of a CMS platform (WordPress or similar) for routine content updates.

• Strategic experience in market analysis, brand development, and marketing strategy, paired with a creative mindset and strong research skills.

GENERAL SKILLS & COMPETENCIES:

• Actively use a wide range of unique professional skills; expert understanding of industry practices

• Excellent proficiency with tools, systems, and procedures

• Excellent verbal and written communication skills and ability to resolve disputes effectively

• Strong presentation and public speaking skills

• Strong decision making, analysis and problem-solving skills with ability to multi-task

• Understand and act on financial information that may contribute to business profitability

• Ability to manage successful projects, manage risks, costs, time and project teams

• Lead team to achieve company goals in effective ways

• Strong planning and organizational skills and techniques

• Communicate effectively with management

• Good negotiating skills

• Build relationships, understand organizational complexities and manage conflict

MINIMUM WORK EXPERIENCE:

Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

PREFERRED EDUCATION:

Typically, a bachelor’s degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications (HubSpot, Google Ads, etc.

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