Manager, Experiential Marketing – CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, stores, brand advertisers, and agencies. Our full-funnel solutions leverage CVS Health’s first-party data, extensive national reach, and trusted presence in local markets to help brands build awareness, engage consumers, and drive conversion.

As Manager of Experiential Marketing, you will support the development and execution of CMX experiential programs that bring brands to life through immersive, consumer-centered experiences in and around CVS locations and across relevant cultural, seasonal, and health-focused moments. You will report directly to the Lead Director of Category Marketing. This is an individual contributor role; you will lead work through influence, cross-functional partnership, and day-to-day direction of external agencies and vendors. You will manage programs from intake through execution and measurement, partnering closely with senior leadership, Sales, Merchandising, Front Store Marketing, Store Operations, Legal, Finance, Product, Measurement, and external agencies. Your work will help transform experiential into a scalable, fully monetized CMX capability that generates incremental brand investment, strengthens the total shopper journey, and delivers measurable value for advertisers and CVS Health.

Responsibilities include, but not limited to:

• Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.

• Partner with Sales and senior experiential leadership to assess opportunities, shape integrated experiential and media solutions that connect physical, in-store, and omnichannel touchpoints, support advertiser pitches, and help convert qualified pipeline into incremental brand investment.

• Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.

• Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows that enable Sales to bring solutions to market efficiently.

• Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership-ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.

Location:

This role is hybrid and commutable to one of the following Corporate Hubs, working in the office 2 days a week (Tuesday and Wednesday):

· Wellesley, MA

· Woonsocket, RI

· New York, NY – Soho office

· Chicago, IL

Required Qualifications:

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.

• Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.

• Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to deliver against defined scope, timing, and quality expectations.

• Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.

• Strong written, verbal, presentation, and problem-solving skills, with the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast-paced environment.

Preferred Qualifications:

• Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with an understanding of advertiser objectives and the retail media landscape.

• Experience developing integrated programs that connect physical experiences with in-store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.

• Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.

• Familiarity with experiential measurement methodologies and performance indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.

• Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment.

Education:

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