Manager, Commercial Marketing

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your Role

The Manager, Commercial Marketing – Digital Health will develop and execute downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across the digital health portfolio. This role will translate product strategies, customer needs, and market insights into effective sales enablement, integrated campaigns, content, product launches, and customer engagement programs.

The Manager will partner closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The ideal candidate can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands-on execution in a fast-paced, matrixed environment. Are you ready to be the next marketing leader on our Digital Health team?

What you’ll be doing:

• Developing and executing downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.

• Creating sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.

• Partnering with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.

• Leading campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.

• Developing clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.

• Conducting downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.

• Translating customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.

• Monitoring competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.

• Ensuring marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.

What you’ll bring:

• Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.

• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.

• Demonstrated experience in downstream, commercial, product, or integrated marketing.

• Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.

• Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.

• Excellent written, verbal, presentation, project management, and organizational skills.

• Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.

• Demonstrated ability to collaborate and influence across a complex, cross-functional organization.

• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.

• Ability to travel up to ~30% of the time.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. …