Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead

Job Description

The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. This individual will be responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth.

The role requires strong cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams. The successful candidate will leverage customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.

Key Responsibilities:

• Lead development and execution of brand and portfolio strategies.
• Translate customer, market, and business insights into actionable growth plans.
• Drive annual business planning, forecasting, and performance management.
• Lead integrated marketing and customer engagement initiatives.
• Partner with cross-functional stakeholders to deliver key business objectives.
• Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
• Develop recommendations and presentations for senior leadership.
• Manage agency partners, budgets, and strategic projects to ensure execution excellence.

Required Qualifications:

• Bachelor's degree
• 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields
• Demonstrated success developing and executing brand strategies
• Strong analytical, strategic, and problem-solving skills
• Proven ability to influence and lead cross-functional teams
• Excellent communication and presentation skills

Preferred Qualifications:

• MBA or advanced degree
• Prior experience in vaccines
• Understanding of US commercial and regulatory requirements

Required Skills:

Adaptability, Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Strategic Planning, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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The primary location for this posting is:

USA - Pennsylvania - North Wales (Upper Gwynedd)

Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is:

$142,400.00 - $224,100.00

This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. …