VP, Sales Enablement - Aetna

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Vice President, Sales Enablement translates business and go-to-market priorities into a cohesive enablement agenda spanning proposal strategy, plan sponsor reporting and analytics, clinical business support, customer-facing content and experiences, sales effectiveness, enabling technology, producer strategy and compensation, and operating governance.

The incumbent shares accountability with sales and account management leadership for new business, retention and overall sales results and is responsible for making it easier for Field teams to deliver a differentiated, insight-led experience for clients, prospects, producers and consultants. This leader will connect work across CSM and enterprise partners, establish clear priorities and decision rights, simplify how work moves through the organization, and build an integrated, high-performing team with measurable impact on growth, retention, client experience and operational execution.

Key Accountabilities

Set the Sales Enablement Strategy

· Define and execute an enterprise-connected Sales Enablement strategy aligned with profitable growth, retention, affordability, product distinction, client experience and operational excellence.

· Translate commercial strategy into a focused portfolio of priorities, roadmaps, investments and measurable outcomes.

· Establish a clear value proposition, service model, decision rights and ways of working so Field teams and business partners experience Sales Enablement as one coordinated function.

Strengthen Sales and Retention Execution

· Partner with Sales and Account Management leadership on new business, retention and overall sales results; identify friction, improve handoffs and increase adoption of enablement tools and resources.

· Lead differentiated proposal, finalist and customer-conversation experiences through compelling executive summaries, presentations, tailored content and proof points.

· Build scalable account management support models that meet the needs of national, regional, small group and specialty businesses while creating consistency across CSM.

Advance Insights, Content and Customer Value

· Own the strategy for consultative plan sponsor reporting, network analytics and clinical business support used in sales, RFP and existing-client conversations.

· Equip analytic and clinical consultants with differentiated insights, market-ready stories, role-specific training and effective communities of practice.

· Use client, member, producer and Field feedback to shape priorities, improve experiences and strengthen growth and retention strategies.

· Create performance measures and executive reporting that connect enablement activity to adoption, quality, speed, client impact, sales effectiveness and business outcomes.

Modernize Technology and Ways of Working

· Differentiate the sales and customer experience by leveraging AI, advanced analytics and technology to create sharper insights, more compelling stories and more effective ways of working.

· Set the strategy and priorities for sales-enabling technology, including Salesforce capabilities, reporting platforms, the Aetna Employer Portal, proposal technology and content tools.

· Establish disciplined intake, prioritization, portfolio management and governance across strategic initiatives; align resources and investments to the highest-value work.

· Identify and scale practical AI use cases across proposal development, customer content, analytics, reporting and Field support, while ensuring appropriate governance and controls.

· Use automation, data and process redesign to simplify work, improve speed and quality, and reduce administrative burden.

· Partner across enterprise functions to manage dependencies, resolve trade-offs and deliver integrated solutions for the Field and customers.

Lead Producer Strategy, Operations and the Organization

· Own the national producer relationship strategy and provide executive oversight of licensing, appointments, compensation and incentive programs.

· Lead the operating plan, budget, workforce plan, staffing priorities and monthly business reporting, with strong financial, regulatory and operational controls.

· Build and develop a multidisciplinary organization, strengthen succession and critical capabilities, and create an operating rhythm that reduces silos and drives accountability.

· Partner across Marketing, Product, Clinical, Network, Underwriting, Actuarial, Digital and other functions to deliver integrated solutions and messaging.

Qualifications

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