Sr Director- Marketing Technologies and GEHC.com

Job Description Summary

The Senior Director, Marketing Technologies and GEHC.com Technical Product Manager leads the global technology strategy, product roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com. These capabilities enable marketing teams to plan and deliver content and campaigns, measure performance, and create consistent, engaging digital experiences for customers around the world.

This leader brings together technical product management, architecture, engineering, quality, and operations across the full product lifecycle. The role partners closely with Marketing and senior business leaders to turn strategic priorities and customer needs into secure, scalable products and measurable outcomes. It also helps shape AI-enabled marketing capabilities that improve productivity, speed to market, customer engagement, and data-driven decisions.

Job Description

Roles and Responsibilities

• Own the end-to-end technology strategy, vision, and multiyear roadmaps for MarTech and GEHC.com, aligning investment and delivery priorities with global Marketing, commercial, and customer experience objectives.

• Lead technical product managers, architects, developers, testers, and operations partners across GE HealthCare employees and contractors; set clear outcomes, accountabilities, delivery standards, and talent priorities.

• Oversee the full product lifecycle, from discovery and business case through architecture, build, testing, launch, operations, measurement, and continuous improvement.

• Partner with Marketing leaders central marketing and business teams to understand strategies, customer and marketer pain points, and business priorities; influence roadmaps and investment choices through clear recommendations.

• Advance the marketing technology ecosystem, including capabilities for content management and lifecycle, campaign and journey orchestration, customer data, analytics, workflow, personalization, and responsible generative AI.

• Improve content and campaign processes so teams can create, approve, publish, measure, and retire content more efficiently and consistently across channels and regions.

• Ensure platforms and products meet enterprise expectations for architecture, cybersecurity, privacy, data and content governance, accessibility, quality, reliability, and responsible AI.

• Use customer and marketer feedback, product analytics, delivery and operational measures, financial analysis, and industry developments to guide prioritization and evaluate results.

• Coordinate across Enterprise Architecture, Cybersecurity, Data & Analytics, IT Operations, Finance, Procurement, Legal/Compliance, regional teams, and strategic vendors to resolve dependencies and deliver integrated outcomes.

• Communicate product strategies, investment decisions, business cases, risks, and results to senior stakeholders; influence across organizational boundaries and negotiate tradeoffs among competing priorities.

Required Qualifications

• 10+ years leading technology product management and digital platform delivery in a complex, global organization.

• Demonstrated leadership across multidisciplinary teams spanning product management, architecture, software engineering, quality, and operations.

• Strong knowledge of enterprise marketing technology, digital experience, web platforms, and the content and campaign lifecycle.

• Experience setting product strategy and roadmaps, prioritizing a portfolio, and connecting business outcomes to technology investments.

• Experience managing budgets, operating costs, vendors, delivery risks, and technology lifecycle decisions.

• Ability to communicate complex business and technical topics clearly and influence senior leaders, peers, and external partners.

• Working knowledge of cybersecurity, privacy, data governance, architecture standards, quality, and responsible AI considerations for customer-facing digital products.

Preferred Qualifications

• Experience with enterprise content management, marketing automation or journey orchestration, customer data platforms, digital analytics, personalization, and generative AI for marketing.

• Experience improving global web experiences and digital content operations at scale.

• Experience leading transformation across a portfolio of integrated platforms and working with strategic technology providers.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $172,000.00-$258,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. …