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Merck

Specialist, Market Research

Location
(Multi-state)Hybrid
Posted
Posted today (employer shows the date only)
Source
Workday (employer's applicant tracking system)
Category
R&D/Science
Industry
Pharma/Biotech
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Job Description

Job Summary:

As a strategic partner to the business, the Specialist, Primary Market Research is responsible for understanding business challenges and supporting the delivery of customer, market, and competitive insights that inform commercial decision-making. This role supports U.S. and Global markets through the design, execution, and application of primary market research and integration of secondary data sources.

Working closely with the Team Leader, more senior market research colleagues, and cross-functional stakeholders, the Specialist helps identify key business questions, develops research approaches, and translates insights into actionable recommendations that support business strategy and execution. This individual is expected to demonstrate curiosity, collaboration, and a learning mindset while leveraging innovative research methodologies, data sources, and emerging technologies to enhance insight generation and business impact.

A successful Specialist will demonstrate the ability to work effectively in a fast-paced and evolving environment, manage competing priorities, adapt to changing business needs, and contribute to the ongoing transformation of market research capabilities.

Primary Responsibilities:

In partnership with the Team Leader and more senior members of the market research team, the Specialist will contribute to the planning, execution, and application of market research by:

  • Framing business questions and identifying information needs that support commercial strategy and decision-making
  • Developing research and analysis plans aligned with business objectives
  • Drafting research briefs, requests for proposals, and hypotheses to be tested
  • Supporting the identification and selection of external research partners
  • Managing assigned market research projects from design through execution and insight delivery, with guidance as appropriate
  • Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate
  • Utilizing primary market research, syndicated data, secondary data, and analytics to develop integrated insights and recommendations
  • Exploring and applying AI-enabled market research tools, advanced analytics, and emerging technologies—including synthetic respondents, digital personas, or other approved methodologies—to enhance insight generation, improve efficiency, and support decision-making
  • Synthesizing data and research findings into clear, compelling, and actionable business recommendations
  • Communicating insights effectively and supporting stakeholder alignment and business action
  • Ensuring adherence to all compliance, privacy, and ethical standards associated with market research activities
  • Managing project budgets and timelines and adjusting plans as business needs evolve

Education:

  • Minimum Required: BA/BS in Business, Marketing, Healthcare or related field
  • Preferred: MBA, MS, MPH, or other advanced degree in a relevant discipline

Required Experience and Skills:

  • Up to 2 years of relevant experience in market research, analytics, marketing, sales, finance, forecasting, business analytics, or related commercial functions
  • Strong analytical, problem-solving, and critical-thinking skills
  • Foundational knowledge of quantitative and qualitative market research methodologies and research design
  • Ability to translate business questions into research objectives and actionable insights, with guidance as appropriate
  • Ability to synthesize multiple sources of information into concise, business-focused recommendations
  • Foundational knowledge of the pharmaceutical and healthcare environment
  • Strong collaboration, communication, and stakeholder engagement skills
  • Ability to manage multiple projects and priorities in a dynamic environment
  • Demonstrated curiosity and commitment to continuous learning and capability development
  • Ability to work effectively within a team environment while taking ownership of assigned responsibilities

Preferred Experience and Skills:

  • Prior pharmaceutical market research, analytics, marketing, sales, or related commercial experience
  • Experience supporting brands, products, or therapeutic areas
  • Knowledge of U.S. and Global healthcare markets
  • Experience working within a large, matrixed, multinational organization
  • Familiarity with AI-enabled research tools, advanced analytics, or emerging insight-generation methodologies
  • Experience integrating primary market research with secondary, syndicated, epidemiology, claims, digital, or other commercial data sources
  • Demonstrated use of generative AI tools and applications in a responsible and compliant manner to improve productivity, insight generation, and business decision support.

Required Skills:

Marketing, Researching, Stakeholder Relationship Management, Supplier Management, User Experience (UX) Research, Waterfall Model

Preferred Skills:

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