Senior Strategy Leader

Senior Strategy Leader

Purplemoon, an IQVIA Business

About Purplemoon

Purplemoon, an IQVIA company, is an award-winning healthcare communications agency specializing in pharmaceutical marketing, rare diseases, and complex therapeutic categories. We partner with biopharmaceutical organizations to transform scientific innovation into meaningful brand experiences that engage healthcare professionals, patients, caregivers, and key stakeholders.

By combining deep scientific expertise, strategic insight, creativity, and data-driven decision-making, Purplemoon delivers innovative solutions across brand strategy, commercialization, product launches, patient engagement, and omnichannel communications. As part of IQVIA's global healthcare ecosystem, Purplemoon leverages industry-leading data, analytics, technology, and therapeutic expertise to help clients accelerate the adoption of life-changing therapies and improve patient outcomes worldwide.

Our culture is built on collaboration, curiosity, innovation, and a passion for making a meaningful difference in healthcare.

Position Summary

The Senior Strategy Leader is a senior leadership role responsible for leading strategic planning and brand development for an assigned portfolio of pharmaceutical, biotechnology, and healthcare clients.

This individual serves as a trusted advisor, business partner, and strategic leader, helping clients translate scientific innovation, market insights, and customer needs into impactful commercial strategies and communication programs.

Reporting to the Head of Strategy, the Senior Strategy Leader will collaborate across Account, Medical, Creative, Analytics, and Consulting teams to develop innovative solutions that drive brand growth, customer engagement, and business success.

Key Responsibilities

Strategic Leadership

• Develop brand positioning, value propositions, messaging frameworks, and integrated communications strategies across the product lifecycle.
• Translate market research, clinical data, customer insights, competitive intelligence, and healthcare trends into actionable business recommendations.
• Lead strategic planning for pre-launch, launch, and post-launch brands.
• Develop customer-centric strategies for healthcare professionals (HCPs), patients, caregivers, payers, and other key stakeholders.
• Partner with cross-functional teams to ensure strategic alignment and execution excellence.

Client Leadership

• Serve as a trusted strategic advisor to senior client stakeholders.
• Design and facilitate workshops, advisory boards, strategic planning sessions, and executive presentations.
• Build and strengthen long-term client partnerships.
• Provide thought leadership on industry trends, commercialization strategies, customer engagement, and market evolution.
• Identify opportunities to expand client engagements and deliver additional value.

Team & Agency Leadership

• Collaborate closely with Account, Creative, Medical, Analytics, and Consulting teams.
• Establish strategic planning standards, frameworks, and best practices.
• Mentor and develop Strategy team members.
• Foster a culture of innovation, collaboration, and continuous learning.
• Support talent development and organizational growth initiatives.

Business Growth

• Support new business opportunities, proposal development, and agency pitches.
• Contribute to thought leadership, industry presentations, and strategic innovation initiatives.
• Identify emerging healthcare trends and market opportunities.
• Drive the development of new capabilities that strengthen Purplemoon and IQVIA's market position.

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Communications, Healthcare Administration, or a related field.
• Advanced degree such as an MBA, MPH, Master's, or PhD preferred.
• 10+ years of experience within pharmaceutical, biotechnology, healthcare consulting, healthcare communications, or healthcare advertising environments.
• Extensive experience in brand strategy, communications planning, commercialization, and product launches.
• Experience supporting rare disease, specialty therapeutics, biotechnology, oncology, or other complex healthcare categories preferred.
• Strong client leadership, presentation, facilitation, and storytelling skills.
• Proven ability to influence senior stakeholders and lead cross-functional teams.
• Exceptional analytical, strategic thinking, and problem-solving capabilities.

Preferred Experience

• Rare disease and specialty pharmaceutical strategy.
• Omnichannel and customer engagement planning.
• Market research and customer insights.
• Launch readiness and commercialization strategy.
• Healthcare advertising or healthcare communications agency experience.
• Global and multi-market pharmaceutical experience.

Success Measures

The successful candidate will:

• Deliver impactful strategic recommendations that drive measurable client and business outcomes.
• Build trusted partnerships with senior pharmaceutical and healthcare stakeholders.
• Successfully lead complex strategic initiatives across multiple client engagements.

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