McKesson
Senior Marketing Manager, Strategic Accounts
- Location
- TX (TX)Hybrid
- Posted
- Posted yesterday (employer shows the date only)
- Source
- Workday (employer's applicant tracking system)
- Category
- Sales
- Industry
- Pharmacy
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From the employer's posting
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
About the Role
The Senior Marketing Manager, Strategic Accounts serves as a dedicated marketing business partner to Strategic Accounts Sales VPs and account teams, developing a deep understanding of key customers and translating their priorities, challenges, and growth opportunities into account-specific marketing strategies.
This role combines strategic marketing, account-based marketing (ABM), customer engagement, sales enablement, executive communications, and hands-on execution. You will develop tailored customer narratives, value propositions, executive presentations, and engagement strategies that support customer growth, retention, and high-priority business opportunities.
Working closely with Sales and cross-functional partners, you will bring together customer insights, market intelligence, and McKesson capabilities to create compelling, differentiated stories for strategic healthcare customers.
What You’ll Do
- Serve as the primary marketing partner to assigned Strategic Accounts Sales VPs and account teams, developing a deep understanding of customer priorities, business needs, and growth opportunities.
- Develop and execute account-based marketing (ABM) and customer engagement strategies that support retention, growth, executive engagement, renewals, and expansion opportunities.
- Participate in strategic account planning, translating business priorities and customer insights into actionable marketing strategies and plans.
- Partner with Sales on priority customer pursuits and develop tailored value propositions, messaging, proof points, and sales enablement materials.
- Create compelling executive-level narratives, presentations, QBR materials, executive briefings, and customer communications that translate complex capabilities into clear customer value.
- Apply Strategic Accounts positioning and messaging to individual customers, tailoring the most relevant capabilities and proof points to customer priorities.
- Leverage market research, customer insights, industry trends, and competitive intelligence to strengthen account strategies, messaging, and customer engagement.
- Partner with subject matter experts and cross-functional teams to develop differentiated, credible, and executive-ready customer deliverables.
- Identify emerging customer needs, repeatable approaches, and scalable marketing opportunities across the Strategic Accounts portfolio.
- Measure the effectiveness of account marketing and customer engagement activities and use insights to refine strategies and approaches.
- Lead marketing strategy for designated Strategic Accounts events and sponsorships, including audience strategy, executive engagement, briefings, messaging, talking points, and post-event follow-up.
- Coordinate event execution with Corporate Events, Marketing, Sales, and other partners and manage assigned sponsorship investments and event budgets.
Basic Requirements
- Degree or equivalent combination of education and relevant experience.
- Typically 7+ years of relevant experience in marketing, strategic marketing, account-based marketing, customer marketing, communications, consulting, or a related field.
- Demonstrated experience developing executive communications, presentations, customer messaging, or strategic marketing content.
Preferred Skills/Experience
- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
- Experience in healthcare, pharmaceutical, life sciences, healthcare distribution, or another complex B2B environment.
- Experience supporting strategic, enterprise, or key accounts and collaborating closely with Sales or commercial teams.
- Experience developing and executing account-based marketing (ABM) strategies focused on customer-specific engagement, growth, retention, and executive relationships.
- Experience developing sales enablement strategies, content, presentations, and tools supporting high-value pursuits, renewals, and executive engagements.
- Strong executive communication, presentation, strategic storytelling, and stakeholder-management skills.
- Ability to translate complex business capabilities, customer needs, and data into concise, compelling value propositions and executive-level narratives.
- Experience using market research, competitive intelligence, customer insights, or performance data to inform marketing strategy.
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