Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

What you will do

Let’s do this. Let’s change the world. In this vital role you will lead the HCP non-personal promotional strategy and execution for Amgen’s prostate cancer asset, creating high-impact customer experiences that help healthcare professionals navigate complex treatment decisions and improve care for people living with metastatic prostate cancer.

• Own the HCP non-personal promotional strategy, annual plan, and integrated activation roadmap for the U.S. prostate cancer business, translating brand strategy and customer insights into a connected, customer-first experience.
• Design and deliver compliant, insight-led HCP campaigns across priority digital, media, and other non-personal channels, with clear objectives, audience strategy, content, sequencing, and channel roles.
• Partner with Medical, Market Access, Business Analysis & Insights (BAI), Global Commercial Capabilities & Innovation (GCCI), Regulatory, Legal and other cross-functional teams to deliver a coordinated experience across the prostate cancer care ecosystem.
• Lead customer journey mapping, segmentation, and test-and-learn plans; use qualitative and quantitative insights to optimize audience strategy, content, channel mix, and campaign performance.
• Establish a rigorous performance management approach, synthesizing campaign, customer, and business signals into actionable recommendations and clearly communicating progress, risks, and decisions to senior leaders.
• Manage agency and vendor partners, budgets, timelines, and deliverables with high standards for quality, compliance, speed, and operational excellence; contribute to a collaborative, inclusive team culture that develops talent and raises the bar.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic marketing professional we seek is a collaborative, customer-centered leader with these qualifications.

Basic Qualifications:

• Doctorate degree and 2 years of marketing, sales, and/or commercial operations experience OR
• Master’s degree and 4 years of marketing, sales, and/or commercial operations experience OR
• Bachelor’s degree and 6 years of marketing, sales, and/or commercial operations experience OR
• Associate’s degree and 10 years of marketing, sales, and/or commercial operations experience OR
• High school diploma / GED and 12 years of marketing, sales, and/or commercial operations experience

Preferred Qualifications:

• Experience leading HCP and / or patient marketing in the U.S. pharmaceutical or biotechnology industry, including development of integrated campaigns across channel types
• Demonstrated ability to rapidly learn complex therapeutic areas and translate scientific, customer, and market dynamics into compelling HCP promotion; oncology marketing experience and familiarity with prostate cancer care pathways and the multidisciplinary care ecosystem are preferred
• Demonstrated ability to convert customer, market, and performance data into crisp insights, strategic choices, and measurable test-and-learn optimization plans
• Experience leading agencies and external partners, managing complex workstreams and budgets, and delivering high-quality work under tight timelines
• Exceptional cross-functional leadership and influence skills, with the judgment to navigate medical, legal, regulatory, and compliance requirements in a patient-centered, customer-relevant way
• Excellent written, verbal, and executive presentation skills, with the ability to make complex concepts clear and build alignment across diverse stakeholders

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. …