Senior Manager, Global Employer Brand & Recruitment Marketing

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your role at Baxter

We know that a compelling employer brand is more than a message. It is the experience candidates have at every stage of their journey and the stories employees share about what it is like to work here.

As Senior Manager, Global Employer Brand & Recruitment Marketing, you will shape how Baxter connects with talent around the world. You will set the direction for our global employer brand, as well as global and regional recruitment marketing strategies, helping Baxter stand out as an employer and attract the talent needed to advance our mission to save and sustain lives.

This is where your ideas shape how talent experiences Baxter!

In this visible leadership role, you will establish our employer brand roadmap, guide media and channel strategies, and use insights to strengthen candidate engagement. You will work closely with Talent Acquisition, Global Communications and regional teams to balance a consistent global brand with the needs of local markets. You will also provide direction to team members, agency partners and regional contributors who bring our employer brand to life through authentic stories and candidate-facing campaigns.

Your team

We are a global Talent Acquisition organization focused on connecting people with opportunities where their skills and perspectives can make a meaningful difference.

Together, we help candidates understand Baxter's culture, employee experience and how their contributions can support our mission to save and sustain lives.

You will collaborate across functions, regions and time zones to create globally consistent strategies that remain relevant and authentic in local markets.

What you'll be doing

• Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
• Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent.
• Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns.
• Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs.
• Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn.
• Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors.
• Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements.
• Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed.

What you'll bring

• Bachelor's degree or equivalent experience; marketing, communications or a related field preferred.
• At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
• Experience developing strategy and leading initiatives in global organizations.
• Ability to lead through change and adapt in a fast-paced, evolving environment.
• Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships.
• Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands.
• Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions.
• Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. …