McKesson
Product Marketing Manager
- Location
- Remote (Multi-state) · Remote
- Posted
- Posted yesterday (employer shows the date only)
- Source
- Workday (employer's applicant tracking system)
- Category
- Marketing
- Industry
- Pharmacy
Application: Workday — account required, long form — you fill it in on the employer's site.
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From the employer's posting
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19 million lives across Medicare and commercial plans, our platform helps patients understand their pharmacy benefits, identify savings opportunities, and connect with more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so prescriptions are accessible and affordable.
We’re seeking a Product Marketing Manager to shape how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences. In this highly collaborative and hands-on role, you’ll develop a deep understanding of our products, customers, market, and competitive landscape; translate those insights into compelling positioning and messaging; and lead go-to-market planning for new products, features, and strategic initiatives. You’ll partner closely with Product Management, Sales, Client Success, and Revenue Marketing while owning work from strategy through execution, making this an ideal opportunity for a resourceful self-starter who thrives in ambiguity and enjoys bringing ideas to life.
What You’ll Do:
- Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape. Translate these insights into differentiated product positioning and marketing strategies.
- Develop and execute comprehensive go-to-market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution.
- Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities.
- Develop clear, compelling positioning and messaging that differentiates our solutions in the market and resonates with clients, partners, consultants, and other key audiences.
- Tailor product stories, value propositions, and go-to-market materials for different audiences and stages of the client lifecycle.
- Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives.
- Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams.
- Equip customer-facing teams with the knowledge and resources needed to effectively communicate our product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials.
- Coordinate the Client Advisory Council and related client-feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations.
- Serve as a strategic advisor during product ideation, providing a market and customer perspective on member adoption, engagement, and the overall user experience.
- Develop and maintain customer proof points, market evidence, and supporting data that strengthen product and brand positioning.
- Establish goals and success measures for product launches and educate stakeholders on product marketing strategies, planned tactics, and performance.
- Proactively identify opportunities to market our solutions across the client lifecycle and to key influencers, including partners and consultants.
Basic Requirements:
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience, and typically requires 4+ years of experience in product marketing, B2B marketing, or a related discipline
- Demonstrated experience developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions
- Experience translating market, customer, competitive, and product insights into effective marketing strategies and deliverables
- Demonstrated ability to develop presentations, product collateral, and other customer- or sales-facing content
…
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