Product Marketing Manager

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Labcorp is seeking a Remote Product Marketing Manager to join our team!

Job Responsibilities:

Commercial Enablement

● Under the direction of the Senior Director of Product Commercialization and Head of Marketing at Ovia Health by Labcorp, create commercial messaging and sales enablement programs and assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.

● Ensure the sales and customer success teams have the messaging, tools, and training needed to confidently communicate Ovia's value within the women’s health market.

● Partner with Sales and Customer Success to gather market feedback and continuously improve enablement training, resources, and feedback loops.

● Translate product updates into customer-focused messaging and commercial assets.

Portfolio strategy & positioning

● Support the portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women's health solutions, ensuring clear positioning, differentiation, and alignment with business priorities.

● Develop compelling messaging frameworks, value propositions, and customer narratives that articulate Ovia's and Labcorp’s clinical, financial, and member engagement value.

● Define messaging for priority buyer audiences including health plans, employers, providers, consultants, and channel partners.

● Continually audit and update existing materials to ensure consistent positioning across marketing campaigns, sales materials, product launches, and customer communications.

● Partner with Product Management and Clinical teams to translate new capabilities into market-ready messaging.

Go-to-Market strategy & product launches

● Support cross-functional go-to-market planning for new product launches, feature releases, partnerships, and strategic initiatives across Ovia and relevant Labcorp launches.

● Manage launch plans that align Product, Marketing, Sales, Customer Success, Clinical, and Partnerships.

● Develop launch messaging, positioning, sales readiness materials, and internal communications.

● Establish launch success metrics and continuously optimize go-to-market performance.

Market intelligence & Voice of the Customer

● Monitor competitive activity, healthcare trends, employer and payer priorities, and emerging women's health market dynamics to inform future offerings and positioning.

● Conduct market research and synthesizes customer insights to inform positioning and portfolio strategy.

● Coordinate with Sales, Customer Success, and Product to understand customer needs, buying behaviors, and market opportunities.

● Use competitive intelligence to strengthen differentiation and inform future roadmap discussions.

Thought leadership & content strategy

● Brainstorm and manage strategic thought leadership that reinforces Ovia Health's and Labcorp’ leadership across women's health.

● Liaison with Clinical, Medical Affairs, and subject matter experts to create evidence-based content.

● Support webinar, conferences, executive presentations, speaking opportunities, and strategic campaigns.

● Ensure messaging reflects current clinical evidence and market trends.

AI-Enhanced Duties and Responsibilities:

● Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining oversight of final outputs.

● Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision-making.

● Improve information sharing across teams: Use AI to create and distribute clear, role-specific summaries that improve alignment across marketing, product, sales, science, and medical teams.

● Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.

Performance measurement

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