Precision Oncology Marketing Manager - Direct to Patients (DTP)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• An excellent retirement savings plan with a high employer contribution.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company recognized as one of the best big companies to work for, as well as one of the best places to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Marketing Manager – Direct to Patients (DTP) within our Cancer Diagnostics division will be responsible for strategy and execution of downstream omnichannel marketing tactics to support market shaping and/or initial launches for the Precision Oncology product portfolio including Oncodetect and OncoExTra . The role will have a direct to patient (DTP) impact. The position will focus on multiple DTP products along with patient education materials, patient side of the website, digital medical education, key opinion leader (KOL) engagement, and scientific/clinical content and messaging development.

This role will develop and execute this plan in partnership with the Precision Oncology marketing team and will collaborate closely with members of Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other key stakeholders across the organization. They will support marketing data analytics to drive data driven decisions and will participate in operational planning and lead the tactical plan across multiple channels.

This is a hybrid position requiring at least 4 days/week working in one of our office locations: Madison, WI; San Diego, CA; or Redwood City, CA.

What You'll Work On

• Develop and execute the marketing plan for commercial readiness and evolution of precision oncology PO products.
• Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, molecular residual disease (MRD) tests, supporting solid tumor indications.
• Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
• Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, Sales Training and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
• Develop medical conference/congress strategy and work in collaboration with congress lead to ensure seamless execution of defined tactics at regional and national congresses.
• Hold leadership role in brand planning process.
• Support KOL engagement and medical advisory board execution.
• Ensure the product positioning, messaging, and product campaign is effectively integrated into the all promotional assets.
• Lead customer persona development for customer capture in digital and other channels.
• Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
• Develop sales enablement tools and training content to support PO field team for promotion of products including MCED and Oncotype DX.
• Create messaging, positioning, and marketing content for provider segments.
• Collaborate with Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness, efficiency, and return.
• Lead marketing focus on messaging relative to societal determinants of health in the cancer space.
• Provide day-to-day oversight of external agency partners and manage the budget and quarterly accurals.
• Participate in field force advisory committee to gain insights on current and future HCP tactics, and competitive intelligence.

Required Qualifications

• Bachelor’s degree in business administration, marketing, or a related field as outlined in the essential duties
• 5+ years of commercial experience marketing

• Proficient in Microsoft Office, including advanced skills in PowerPoint
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred Qualifications

• MBA in marketing, business, or related field of study
• Oncology marketing experience
• Experience working with advocacy group
• Diagnostic/pharma/device/healthcare marketing experience
• Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)

Apply Now

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