Medical Channel Strategy and Engagement Lead

ROLE SUMMARY

Medical Channel Strategy and Engagement Lead is responsible for leading a group that is therapeutic area-aligned across Oncology, Primary Care, Specialty, and Vaccines. They are accountable for creating a comprehensive omnichannel strategy for priority medicines and vaccines that seamlessly integrates digital platforms, audience journey development, channel mix selection, and precision and personalized digital dissemination of scientific content across all Pfizer therapeutic areas, including publications, field medical content, social media content, and other types of externally facing medical content through very specific channels. This role will be responsible to develop and implement a comprehensive digital medical engagement strategy to improve Pfizer's communication and interaction with healthcare professionals and stakeholders, in collaboration with all Global and Local Medical Leads and cross-functional partners. The Medical Channel Strategy and Engagement Lead will also be responsible to manage subject matter experts to oversee all operations and execution of Medical Media Buys on external 3rd party and Social Media Channels, ensuring alignment with regulatory requirements and industry best practices while enhancing outreach to our priority healthcare professionals.

ROLE RESPONSIBILITIES

• Lead a team of medical channel experts to deliver and execute medical channel and digital engagement strategies across all priority Pfizer medicine(s) / therapeutic area (i.e., Oncology, Internal Medicine, Specialty Care, Vaccines & Antivirals) to optimize the engagement and reach of emerging Pfizer scientific data
• Drive teams through the planning, conceptualization, production, and implementation of scientific omnichannel journeys leading to personalized and precise engagement across externally-facing medical channels, key data releases, congress events, publications, amplification of scientific journeys alongside field medical, digital platforms, and steer innovative launch of new medical channels to foster personalized or precision HCP engagement.
• Serve as key member of the Medical Channel Excellence Leadership Team and point of escalation for issues raised pertaining to digital engagement and channel optimization, audience understanding and mix, scientific omnichannel journey development, channel operations, paid media, channel discovery, activation, and maintenance, channel excellence. Lead issue resolution and proactively seek opportunities to optimize ways of working.
• Navigate a complex ecosystem of colleagues across geographical and functional lines, including Global Medical Affairs Category Teams, Evidence Generation, and R&D to establish best practices for dissemination of science through optimal channels, development of audience segmentation and precision engagement resources to ensure delivery to complex scientific data in a timely and where possible, a personalized manner.
• Leads strategic direction including business performance and financial management related to the design, development, and deployment of medical omnichannel framework, integrating customer insights and channel mix strategies for all priority asset, across all divisions of Pfizer within priority markets.
• Oversees and manages people, technological and financial resources, within the Medical Channel Excellence Team directed at developing omnichannel customer journeys, selection of channel mixes based on HCP preferences, and development of standardized frameworks. This may include the need to manage and utilize significant resources outside of direct authority.
• Provide subject matter leadership by leveraging scientific expertise as well as pertinent technical/operational knowledge across various Medical Leadership Teams to collaborate on data dissemination and omnichannel strategies.
• Possesses an expert level of knowledge and understanding of the external HCP marketplace and anticipates the HCP requirements within each of the TAs/priority assets ((i.e., Oncology, Internal Medicine, Specialty Care, Vaccines & Antivirals), specific to the priority country specific requirements.
• Influences senior management decisions that have an impact on business direction.
• Anticipates, oversees, and influences change that has a transformational impact on a Omnichannel Strategies across Medical Affairs.
• Lead the design and development of infrastructure to support medical omnichannel framework.
• Enhance cross channel integration through Pfizer and 3rd partner channels.
• Serve on cross enterprise and cross functional committees as needed, as directed by MCE Head
• Liaise with legal, compliance and governance on processes and issues related to omnichannel deliverables
• Stay current on Global and local regulations/guidance that impact engagement with and delivery of medical information to external healthcare professionals and patients
• Stay current on all relevant Pfizer SOPs and US guidance documents.

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