Marketing Manager, Campaigns & Messaging- Spine

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Remote (US), Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

DePuy Synthes is recruiting for a Manager Digital Marketing Campaigns & Messaging for Spine located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL. Remote work options may be considered on a case-by-case basis and if approved by the Company

This role will report into the Spine Downstream Marketing Team. This strategic role is responsible for developing spine marketing campaign strategies, messaging frameworks, and content plans. The individual ensuring product strategies, value propositions, clinical evidence and customer insights are transformed into clear, compelling and consistent campaigns across the Spine portfolio. Remote work options may be considered on a case-by-case basis and if approved by the Company. The Manager will be led campaign planning, messaging architecture and content strategy while partnering closely with Product Marketing, Medical Affairs and Communications.

Responsibilities:

• Campaign Strategy Leadership – Lead development of integrated marketing campaign strategies aligned with commercial, marketing and business objectives. Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. Translate product strategy, customer insights and market opportunities into customer-focused marketing plans. Identify opportunities to create connected campaigns across customer segments, procedures, technologies and care settings. Establish campaign governance, planning processes and performance measurement standards.
• Marketing Messaging & Content Strategy – Development of messaging frameworks, campaign narratives, value propositions and storytelling strategies. Ensure consistency of messaging across all customer touchpoints, channels and stakeholder audiences. Partner with platform marketing teams to evolve product positioning into market-ready customer communications. Guide development of claims-based content strategies leveraging clinical evidence and customer insights.
• Campaign Development & Content Planning – Determine content requirements across digital, social, web, industry meetings and field communications channels. Guide prioritization of campaign investments and resources.

Qualifications:

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