Manager of Strategic Analytics – Front Store Offer Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

CVS Health continues to experience tremendous growth! The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience. The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping.

We currently have an important opportunity for a Manager of Strategic Analytics, Front Store Offer Strategy.

The Manager of Strategic Analytics, Manager of Strategic Analytics, Front Store Offer Strategy will demonstrate intrinsic curiosity about the CVS coupon experience.

This role will leverage creative thinking to elevate large data sets and strategic insight to provide consumer experience and drive consumers to our stores for their everyday shopping needs.

This colleague needs to be experienced in identifying, understanding, and synthesizing retail business hypotheses (and structuring analysis to support those hypotheses by leveraging strong technical and quantitative skills (coding, ‘big data’ manipulation and advanced analytics) to prove or disprove the hypotheses in question.)

This colleague will interface with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing. The Manager of Strategic Analytics, Front Store Offer Strategy, will report to the Senior Manager of Front Store Offer Strategy.

Your Typical Day Here Could Include:

• Reviewing of key performance metrics and engagement trends via Power BI dashboards and proactively investigate anomalies.
• Aligning with cross-functional teams (e.g., Loyalty, Merchandising, Pricing) on priorities and over-arching data needs.
• Writing and optimizing SQL queries across Snowflake data sources to extract offer performance, customer behavior, and segmentation insights.
• Building and refining Power BI dashboards to democratize access to strategic insights across the organization.
• Translating complex analytics into clear, compelling visual narratives that support decision-making.
• Presenting findings to stakeholders, highlighting actionable insights and strategic recommendations.
• Spearheading a customer business insight request: Structuring and pressure-testing analytical insights to provide a comprehensive point of view on what’s happening and why. With a follow-up of socializing key findings and/or opportunity areas and working cross-functionally to identify appropriate next steps.
• Identifying anomalous data that could impact the accuracy of analyses: Critically examine source data and output to understand if results are due to erroneous data or legitimate trends.

Responsibilities also Include:

Master of customer data: Identifies customer insights, trends, changes in trends and outliers. Searches for root cause, proving and disproving key hypotheses. Understands all the analytical tools at our disposal – including external, non-traditional data sources – and utilizes them all to drive analysis. Partners with key stakeholders across cross-functional teams to develop and interpret data results.

Required Qualifications

• 3 years’ experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities
• Experience analyzing large data sets: 3+ years of working knowledge and experience in Teradata and/or Snowflake preferred
• Extensive skills and hands-on programming experience with SQL and relational databases.
• Proficient with PowerPoint
• Proven experience building and managing Power BI solutions in a business intelligence or analytics role.
• Understanding of DAX, Power Query, and data modeling best practices.
• The ability to communicate effectively and succinctly with a diverse range of stakeholders, both verbally and on paper, and with all levels of an organization
• The ability to foster effective working relationships with and persuade diverse business leaders based on fact and reason with an emphasis on achieving tangible and meaningful long-term results
• Ability to partner and collaborate effectively – with IT and other non-business partners

Preferred Qualifications

The successful candidate will be an out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning. This person will need to be a self-motivated and self-directed leader, taking business questions or problems and independently structuring analytical approaches to addressing. …