Commercialization Leader - Emerging Care Settings





We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

Relocation Assistance Available

Business Unit:

Lab Specimen Management

About the role:

The Commercialization Leader - Emerging Care Settings, will play a critical role in shaping and advancing one of BD’s most strategic growth initiatives, focused on driving growth creation through learning velocity, behavioral insights, and iterative experimentation across emerging care delivery models. This role blends commercial strategy and business model innovation in an emerging solution area, requiring a non-traditional approach that extends beyond core product marketing into ecosystem development, channel strategy, and insight generation to drive scalable commercial capabilities. The role requires a highly entrepreneurial mindset, strong learning agility, and the ability to operate in ambiguity while rapidly translating insights into action.

Key Responsibilities:

New Growth Creation & Commercial Strategy

• Drive development of the end-to-end commercial strategy, including consumer and provider insight–driven segmentation, value proposition design, channel strategy and ecosystem orchestration.
• Bring direct experience commercializing and scaling new offerings, ideally in DTC, digitally enabled, or non-traditional healthcare channels, to inform strategy and execution.
• Own commercial inputs to the business case, including market sizing, revenue projections, and growth opportunities.
• Design and execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models and go-to-market approaches, continuously optimizing based on learnings.
• Define and build new commercial capabilities required to support emerging care models, including digital engagement, customer acquisition, and service-oriented delivery.
• Bring external perspectives and best practices from consumer, digital health, and access-driven care models to challenge traditional approaches and accelerate innovation.

Partnerships & Ecosystem Building

• Identify, evaluate, and help manage strategic partnerships critical to enabling new business models.
• Co-create solutions with partners across digital platforms, service providers and channel players to accelerate market adoption.
• Orchestrate ecosystem stakeholders to deliver integrated, patient-centric experiences.

Cross-Functional Leadership & Execution

• Lead across a highly matrixed team, partnering with R&D, Business Development, Medical Affairs, Regulatory, Operations to drive results.
• Translate strategy into clear execution plans with rapid test-and-learn cycles, balancing speed with rigor.
• Drive alignment across stakeholders while maintaining momentum in an iterative, evolving environment.

Evidence Generation & Market Shaping

• Identify key evidence needs to support clinical, operational, and economic value propositions.
• Partner with Medical Affairs and HEOR to support data generation and market development strategies.
• Engage external stakeholders and thought leaders to build trust, credibility, and adoption.

Required Education and Experience:

• Bachelor's degree
• At least 7 years of relevant experience in commercial strategy, global marketing, or business development within healthcare, life sciences, medtech, or adjacent industries
• Demonstrated experience launching, commercializing, and scaling products in a direct-to-consumer (DTC) environment.
• Proven track record leading early-stage or ambiguous initiatives, with responsibility for building commercial strategy and driving execution from concept through launch
• Experience engaging with or building external partnerships and ecosystems to enable new business models
• Strong strategic and commercial acumen, with the ability to design and execute end-to-end go-to-market models
• Exceptional communication and storytelling skills, with demonstrated ability to distill complex, ambiguous concepts into clear, compelling narratives and recommendations
• Deep customer orientation, with the ability to translate human needs and behaviors into compelling value propositions
• Strong understanding of consumer acquisition, engagement, and retention strategies
• Experience leveraging behavioral insights, qualitative research, and real-world data to inform strategy and optimize performance
• Demonstrated success building and influencing across cross-functional and highly matrixed teams
• Strong financial and analytical capabilities, including business case development, pricing strategy, and growth modeling

Preferred Skills and Experience:

• MBA or Advanced degree

…