Senior Director, Customer & Patient Engagement

As the Senior Director, Customer & Patient Engagement, you will lead a team that drives the vision, roadmap, planning, orchestration, execution, measurement, and optimization of personalized cross-channel HCP and patient journeys through a consistent, scalable approach for the US Oncology Business Unit.

Your role will be to ensure that all US OBU initiatives are aligned with an Omni channel approach that is consistent and effective for all stakeholders. You will work closely with the franchise heads, brand and consumer marketing/corporate—affairs teams, and agencies of record/Media agencies to shape Omnichannel campaign designs & engagement tactics.

To ensure timely, high-quality, and budget-conforming delivery of Omnichannel campaigns, you will collaborate closely with peer functions within Business Excellence, I&A, DS&AI, GCO, and external partners. Agile project management (SCRUM using JIRA/Confluence) will be the key to leading the delivery process.

You will lead a team of direct reports and be accountable for budget management for the team/function and the leadership/direction of cross-functional project teams.

Accountabilities:

- Lead the implementation of the US OBU omnichannel marketing strategy

- Develop omnichannel processes and business requirement specifications

- Understand brand/functional strategy, opportunities, and challenges to be the strategic partner to the AZ Brand & Functional Teams

- Develop Media & Channel strategies in partnering with Brands, Field, AOR(s) and Finance

- Implement and deliver a strategic US Oncology Omnichannel Roadmap

- Act as BX key account to effectively embed the needed omnichannel resources within US OBU brands/tumor teams

- Achieve consistent usage of our integrated technical Omnichannel Ecosystem

- Develop and position the Omnichannel Marketing Leads as Product Owners

- Drive innovation via exploring new opportunities to differentiate, deliver, measure & support our omnichannel marketing efforts

- Deliver Omnichannel Analytics and performance measures for Omnichannel campaigns

- Partner with BX Commercial Excellence team to shape Omnichannel training materials;

- Collaborate with BX Omnichannel Ecosystem team to drive the Marketing Automation strategy, roadmap, and delivery

- Drive omnichannel engagement operations such as process management, capability implementation, content management, channel optimization

Partner with other customer and patient engagement functions within AZ to leverage localization and update existing content for digital marketing channels.

Essential Experience/Skills:

- Bachelor's degree and 5 years of experience leading a capability or function in digital marketing, consumer marketing, brand/product marketing, strategic planning, and Business planning. 15 yrs relevant work experience in the pharmaceutical and/or healthcare industry can be substituted for bachelor's Degree

- Possess excellent oral and written communication skills as well as interpersonal, analytical, and computer skills.

Strong organizational skills are required, including good time management skills and the ability to handle multiple concurrent projects applying Agile project management experience (such as SCRUM and JIRA/Confluence, which are preferred).

-The ideal candidate should be highly accountable and able to lead and motivate a team. Additionally, they should be self-motivated and have experience shaping a vision, strategy, and operational plan. Strong communication skills (both verbal and written) are essential, balancing executive, marketing, and technical competence.

-They should have experience simplifying the complex to gain organizational/leadership agreement while also having the ability to be hands-on and lead from the front (per topic/task).

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Why AstraZeneca?

As Commercial Leadership within Oncology, our ability to effectively and creatively market our products and lead our business has a meaningful impact. It powers our business to lead the way for the industry and to impact more lives. making a difference to those living with cancer. We are fundamentally changing the way cancer is treated through innovation. We turn our pipeline into reality for more patients, bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry, with cutting-edge science and life-changing medicines to work on today and in the future.

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