Group Product Director, Omnichannel Digital Strategy, Bladder Cancer Portfolio

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting a Group Product Director, Omnichannel Digital Strategy, US Bladder Cancer Portfolio located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Role Overview:

We are seeking a visionary leader for the role of Group Product Director to lead our US Bladder Portfolio Omnichannel Team. In this pivotal position, you will drive the advancement of our omnichannel vision, ensuring alignment with our strategic goals and enhancing engagement with both healthcare professionals and patients.

Key Responsibilities:

Advance the Omnichannel Vision for our Bladder Cancer Portfolio

• Inspire understanding and alignment across Senior Leaders within Commercial, Medical, Precision Medicine and enabling functions to deliver full Omnichannel vision across the healthcare ecosystem for Bladder Portfolio.
• Be a positive disrupter and champion new ways of working to persuade constituencies to meet the personal needs of customers/patients.
• Partner across both bladder brand teams to lead insights to drive Omnichannel strategy and ensure integration with Prof Promo teams
• Sets omnichannel strategy, governance, integrated priorities, GEO lead, portfolio creative, positioning & messaging.
• Owns Omnichannel budget & AORs

Lead delivery of Omnichannel Strategy for Key Audiences

• Lead a team of internal and external contributors to deliver data driven Omnichannel strategy and tactical plan to achieve business objectives.
• Use model insights, market research and market knowledge to direct personalized engagement approach in personal and digital channels.
• Owns channel, data, content and technology strategy, investment priorities and governance.
• Connects marketing, field, medical, access, patient services, analytics and technology.
• Sponsors AI, next-best action, dynamic content and account-level personalization.
• Owns portfolio measurement, capability maturity and resolution of ownership conflicts.
• Owns omnichannel budget and AORs
• Sets GEO Strategy & ensures pull through at brand & portfolio level

Manage Key External Partners to Deliver Omnichannel Plans

• Own relationship with critical partners required to drive plan performance inclusive of Media Agencies, Creative Agencies, and consultants. Drive program management excellence to deliver timelines and remove barriers.

Team Leadership & Development

• Recruit, develop and mentor a high-performing team with an emphasis on creating integrated strategies & talent development for each individual within the team

Qualifications

Required Education, Experience and Skills:

• BA/BS Degree in a related field; MBA or other related graduate degree preferred
• A minimum of 8 years of experience with at least 4 years of marketing, sales, sales leadership, omnichannel experience and/or commercial experience
• A minimum of 3-4 years of digital/omnichannel experience required
• Prior direct people management experience is required
• Oncology experience is preferred
• Familiarity with marketing technologies, cloud solutions, data analytics, or other digital capabilities
• Understanding or experience in using machine learning models and/or data to direct promotion across CRM and media/digital channels
• Significant experience in the pharmaceutical industry and demonstrated capabilities in digital customer engagement and the use of innovative ways to transform business models and provide new customer value-producing opportunities

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