Experiential Peer to Peer Engagement and Amplification OaR - Senior Manager

Career Category

Marketing

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Experiential Peer to Peer Engagement and Amplification Obesity and Related Conditions - Senior Manager

The Senior Manager, Experiential Peer to Peer Engagement and Amplification brings the U.S. peer to peer strategy to life through engaging, customer centered experiences across the obesity portfolio. This role develops and executes innovative ways for healthcare professionals to learn from one another, then extends those moments through relevant digital and social content. The Senior Manager partners with commercial opinion leaders, Health Care Professional (HCP) Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and agencies to create connected experiences that meet customer needs and support commercial objectives.

This role will help move peer to peer engagement beyond one way presentations by creating active, experiential learning and extending trusted peer perspectives beyond the live moment.

What You Will Do

Design and Deliver Experiential Peer to Peer Engagement

• Translate approved brand and peer to peer priorities into innovative experiences that help healthcare professionals engage with, retain, and apply relevant information.
• Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches, with a focus on active participation and meaningful peer exchange.
• Apply customer insights and adult learning principles to shape the format, environment, content, and interaction for each experience.
• Build experiences that can flex across audiences and settings while maintaining clear learning objectives, a strong customer experience, and alignment with approved strategy.
• Partner with the Congress Peer to Peer Engagement Senior Manager to integrate experiential concepts into congress plans and ensure a coordinated customer journey.

Activate Commercial Opinion Leaders

• Partner with commercial opinion leaders to shape and deliver experiences that make their expertise useful, relatable, and engaging for peers.
• Coordinate opinion leader selection, preparation, briefing, and participation for experiential programs in partnership with the appropriate internal teams.
• Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, short form video, and other approved formats.
• Ensure that experiences and content reflect approved objectives and follow the appropriate review, compliance, and engagement requirements.

Amplify Peer Perspectives Across Channels

• Develop plans to extend selected peer to peer moments beyond the live experience through approved video, social, digital, and other content formats.
• Partner with HCP Marketing, Omnichannel, Patient Marketing, and agency teams to shape content that is concise, useful, campaign aligned, and suited to the channel and audience.
• Coordinate content capture, adaptation, review, and distribution so that peer perspectives can reach healthcare professionals beyond the original event.
• Explore ways to connect experiential moments with mobile, virtual, social, and other channels, and identify new approaches that expand educational reach.

Coordinate Cross Functional Execution

• Build strong working relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies.
• Align on audience, experience objectives, content, roles, timing, and handoffs while respecting each function’s distinct purpose and review process.
• Manage agency and vendor partners, budgets, timelines, deliverables, and on site or virtual execution from concept through closeout.

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