Director, US Patient Marketing, NF1 PN

This is what you will do:

Reporting to the Senior Director, US Head of Marketing, NF1 PN the Director of Patient Marketing will act as the strategic lead for all patient-facing personal and non-personal initiatives in support of the unbranded and branded needs for Neurofibromatosis 1 (NF1) PN.

This is a core strategic role responsible for leading all patient marketing strategy, owning the relationship and direction of key agencies and vendors, leading a junior level marketer (Senior Manager of Patient Marketing) in project development and execution, and analyzing/reporting KPIs and key metrics tied to all strategic initiatives. Strong focus will be on placed on CTV and omnichannel media execution, with a goal of activating adult NF1 PN patients and driving patient demand in HCP offices.

The Director will also be key contributor to/owner of the annual strategic plan, engage with key cross-functional partners for strategic and tactical alignment, collaborate with global colleagues on performance reporting and sharing best practices, working with patient services and advocacy partners to drive enhanced patient and caregiver relationships, and for liasing with internal leadership and external KOLs as necessary for continuing advancement of the patient-facing strategy. The Director will also be the main day-to-day manager of the Senior Manager of Patient Marketing to lead cohesive team efforts for all branded and unbranded marketing needs tied to NF1 PN.

This role will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, Patient Services, Patient Advocacy, Payer Marketing, TLL, Legal, Compliance, Regulatory, Medical, Business Operations/OMNI, and Promotional Review Committee (PRC).

This position is base in Boston.

Please consider 3 days per week at office

You will be responsible for:

• Leading the strategic direction and development of core resources (personal and non-personal) in alignment with the brand strategy.

• Partnering with HCP marketing lead to ensure holistic approach for the tactical execution of NF1 PN omnichannel branded and disease-state assets.

• Partnering with patient services and advocacy leads to ensure a comprehensive approach to messaging and promotion

• Developing a comprehensive DTC strategy to establish a strong digital footprint with patients by leveraging leading-edge thinking and employing a try-test-fail agile methodology.

• Leading patient engagement & event execution (unbranded/branded) to ensure maximum outreach to the NF1 PN community

• Developing relevant KPIs and closely monitoring performance in order to quickly respond and optimize marketing efforts.

• Managing multiple marketing agency relationships, workflow and related expense budgets.

• Leading field engagement efforts for patient marketing (AKF, POA, Fast Start, etc.) to ensure continuous feedback loop and appropriate communication and transparency among teams

• Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.

• Cultivating strong relationships with cross-functional teams and possessing the ability to lead discussions of diverse stakeholders on high-stakes topics on tight timelines.

You will need to have:

• Bachelor in the Life Sciences, Marketing, Business Marketing or relevant field.

• Strong knowledge of MS Office: Word, PowerPoint, Excel.
• Fluent in English (written and spoken language).
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.

• Leadership Experience. Demonstrated experience in strategically leading personal and non-personal tactical development and execution

• Must have 5+ years pharmaceutical industry experience (ie. marketing, sales, agency, consultancy) and a working knowledge of marketing principles, including key principles of brand management, professional promotion, patient education, social media and other NPP.

• Patient Marketing Experience. Experience developing and actively managing patient tactical & media plans strongly preferred. Digital Media Background

• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty with a sense of urgency.

• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.

• This role requires strategic thinking, an innovative mindset, empathy, and attention to detail. The ideal candidate will come prepared to explore new business challenges with both curiosity and innovative thinking.

• Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.

• High ethical standards and personal integrity.

• Travel: anticipate 30%.

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