Director, Targeting & Decision Intelligence - Pipeline & Portfolio

Job Description Summary

#LI-Hybrid

The ideal location for this role is East Hanover, NJ but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific East Hanover, NJ site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 15% travel.


The Insights and Analytics team is dedicated to enabling improved decision making at Novartis by leveraging superior data and advanced analytics capabilities to generate actionable insights that drive business growth and enhanced performance. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making.

Reporting into the Executive Director, Targeting and Field Intelligence, the Director, Targeting & Field Intelligence – Pipeline & Portfolio serves as the Horizontal Integration Leader across TNBA, responsible for advancing Novartis' enterprise field intelligence strategy and enabling a unified approach to field direction, customer engagement, and decision support.

While Therapeutic Area Targeting Directors serve as Vertical Business Leaders accountable for stakeholder management and TA-specific outcomes, this role is accountable for enterprise prioritization, cross-portfolio capability development, operational consistency, and the evolution of a unified field intelligence ecosystem across brands, field functions, and channels.

The role is accountable for advancing the Integrated Intelligence Layer that powers portfolio capabilities like Dynamic Targeting, Next Best Actions, Unified Field Direction, and Field Orchestration across Novartis. This leader ensures field teams receive consistent, actionable, and personalized guidance that improves customer engagement, field effectiveness, and business outcomes.

Job Description

Key Responsibilities:

1. Enterprise Field Intelligence & Orchestration

• Lead the evolution of enterprise field intelligence capabilities including Dynamic Targeting, NBA, field direction, and orchestration.

• Establish a unified approach for connecting targeting, recommendations, account insights, planning, and execution across field teams.

• Drive consistent field experiences across Therapeutic Areas while enabling business-specific needs.

2. Portfolio Strategy & Prioritization

• Own portfolio intake, prioritization, capacity planning, and roadmap governance across TNBA.

• Consolidate and align requirements across Therapeutic Areas and field functions.

• Drive enterprise prioritization decisions based on business value, scalability, impact, and delivery capacity.

3. Cross-Portfolio Capability Leadership

• Lead enterprise initiatives that span multiple Therapeutic Areas, including Dynamic Targeting, Field Orchestration, MSL targeting, and future field intelligence capabilities.

• Develop reusable frameworks, common requirements, and scalable deployment approaches.

• Partner with cross-functional teams to accelerate adoption and maximize reuse.

4. Governance, Standards & Operational Excellence

• Establish common governance, standards, and processes for targeting, NBA, prioritization, and capability deployment.

• Simplify ways of working through standardized frameworks, improved transparency, and reduced operational complexity.

• Strengthen coordination and execution across US and HYD teams.

5. AI & Operating Model Transformation

• Identify and implement opportunities to improve productivity, speed, and quality through AI, automation, and process redesign.

• Drive continuous improvement of TNBA's operating model and enterprise capabilities.

• Enable scalable, data-driven execution across the portfolio.

Novartis seeks an individual with extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry. This role requires a deep understanding of customer targeting strategies and the ability to align these with broader organizational goals. The candidate should have a proven track record of guiding teams in identifying and prioritizing customers and assessing patient growth opportunities. Experience in reviewing, enhancing targeting methods, and implementing Next Best Action models is crucial for driving engagement and achieving business objectives.

Essential Requirements:

• Advanced degree in Business Administration, Data Science, Analytics, or a related field
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
• Proven track record of developing and implementing strategic goals and targets for large field teams
• Ability to inspire and guide cross-functional teams towards achieving strategic objectives

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