Director, Revenue Marketing

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds business segment, is transforming prescription drug transparency for employers through a proven SaaS benefits point solution that delivers measurable cost savings and improved member outcomes.

We're seeking a Director, Revenue Marketing to be a strategic and results-driven leader responsible for defining and executing the end-to-end revenue marketing strategy to drive pipeline growth, accelerate revenue, and strengthen market positioning. This role builds on the foundation of integrated revenue marketing programs and has ownership across demand generation, product marketing, brand, and content strategy. The Director, Revenue Marketing leads a cross-functional team and works closely with Sales, Product, Client Success, and executive leadership to ensure alignment across the full customer lifecycle—from awareness and acquisition through retention and expansion. The Director, Revenue Marketing will bring a strong balance of strategic leadership, operational rigor, and innovation, leveraging data, technology, and AI to optimize performance and scale impact.

Key Responsibilities:

Revenue Strategy & Pipeline Growth

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals, including pipeline generation, acceleration, and conversion across the funnel
• Create and operationalize a qualified marketing funnel, ensuring clear alignment to Sales targets and revenue outcomes
• Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
• Partner closely with Sales leadership to align on pipeline targets, account strategy, and revenue attainment
• Ensure marketing strategies support the full customer lifecycle, including acquisition, retention, and expansion
• Partner with Client Success and Commercial teams to develop programs that drive client engagement, retention, and upsell opportunities
• Support development of customer marketing initiatives such as case studies, advisory programs, and client communications

Agency Management & Budget Ownership

• Lead agency strategy and manage external partners to deliver high-quality campaign execution and creative output
• Own and manage the revenue marketing budget, ensuring investment decisions are tied to ROI and pipeline impact
• Track and report on marketing performance against budget and revenue targets

Demand Generation & Campaign Execution

• Lead the planning and execution of integrated campaigns across digital, traditional, events, partnerships, and emerging channels
• Oversee campaigns, thought leadership activation, trade shows, webinars, and programs that generate leads and improve pipeline velocity
• Continuously analyze campaign performance and optimize tactics to improve conversion rates, cost efficiency, and ROI
• Establish clear performance metrics and reporting tied to pipeline contribution and revenue impact

Brand, Content, & Owned Channels

• Lead the development and execution of the company’s brand and content strategy, ensuring consistency across all channels and touchpoints
• Manage owned channels including website, social media, and digital platforms to drive engagement and demand
• Oversee creation and optimization of prospect-facing content, sales enablement materials, and thought leadership assets
• Ensure all marketing programs and campaigns are aligned to brand positioning and messaging strategy

Product Marketing & Market Intelligence

• Oversee product marketing strategy, including positioning, messaging, and go-to-market planning in partnership with Product teams
• Conduct ongoing analysis of market trends, customer insights, and competitive landscape to inform strategy
• Translate product value into compelling narratives that drive differentiation and revenue growth

Technology, AI, & Performance Optimization

• Leverage marketing technology, automation, and AI to scale campaign and content execution and improve targeting, personalization, and efficiency
• Optimize marketing channels and programs through continuous testing, measurement, and iteration
• Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics

Team Leadership & Cross-Functional Alignment

• Lead and develop a high-performing revenue marketing team, including demand generation, product marketing, and content functions

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