Director, Global Product Management, Next Best Action

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfill their aspirations. Join Gilead and help create possible, together.

Job Description

Key Responsibilities:

• Global role working with multiple countries across one Therapy Area leading and shaping our Next Best Action (NBA) product capabilities to deliver omnichannel marketing resulting in increased ROI.
• Directly liaise with local brand teams to ensure NBA is well positioned with marketing and operations team in country and that NBA is delivering incremental value to the business.
• Effective stakeholder management to align NBA enhancements with business priorities
• Working with cross functional teams to co-create and deliver enhancements in a timely manner, then working with brand and sales teams to drive pull through of enhancements.
• Partner with band teams to evolve personas, microsegments, recommendation strategies, and customer journeys.
• Directly manage offshore team to build and maintain NBA machine learning models and recommendation engines, seeking continual improvements in code to drive run time and cost efficiencies
• Develop customer-level targeting, prioritization, and orchestration algorithms across channels and content.
• Evaluate model performance and recommendation quality using appropriate statistical and machine learning methodologies.
• Conduct experimentation and testing to improve recommendation effectiveness and engagement outcomes.
• Identify opportunities to enhance model logic, feature engineering, and decision frameworks.
• Support model deployment, refresh cycles, and production execution activities.
• Collaborate closely with brand teams, IT, Marketing, Sales and Analytics teams to implement NBA roadmap
• Support​​ the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.
• Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics.

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

PhD and Eight Years’ Experience

Preferred Qualifications:

• A technical SME Lead with hands-on experience in design and development of recommendation systems
• A bachelor's Degree with at least 12 years’ experience, a minimum of 10 years' experience with a master’s degree, or a minimum of 8 years' experience with a PhD in quantitative field with extensive experience in building and managing next best action orchestration capabilities and technologies to deliver seamless customer-centric engagement experience
• Relevant experience with Omnichannel Marketing content personalization/Analytics/Market research.
• Experience working in US and international markets is preferred.
• Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution

• History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required

• Exceptional written and verbal communication skills are required

• Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines

• Understanding of marketing/digital data sources across personal (e.g. in-person / virtual sales rep calls, samples etc.), non-personal promotions (e.g. email, direct mail, banner ads, website, mobile alerts), events (e.g. speaker program, conference), survey (e.g. online questionnaires etc.) and social data (e.g. Twitter, Facebook, Sermo, Doximity etc.)

• Experience with advanced ML algorithms is a plus, especially with CNNs, Genetic Algorithms, Collaborative Filtering and Reinforcement Learning

• Experience using secondary data sources that are extensively used in pharma (e.g. IQVIA LAAD, IQVIA XPO, IQVIA DDD, etc.)

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