Director, Global Media and Strategic Response, Innovative Medicine

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Communications & Corporate/External Affairs

Job Sub Function:

Product Communications

Job Category:

Professional

All Job Posting Locations:

New Brunswick, New Jersey, United States of America

Job Description:

We are searching for the best talent to join our team as the Director, Global Media and Strategic Response. This is a hybrid, in-person role that will be located in New Brunswick, NJ.

Purpose:

The Director will lead our efforts to strengthen and protect the reputation of Johnson & Johnson’s (J&J) Innovative Medicine (IM) business and serve as a senior advisor and strategist, building and coordinating a proactive earned media strategy on priority topics for the Innovative Medicine business and shaping our response to issues impacting across our global reputation.

As part of the IM Communications and Public Affairs HUB, the Director will be tasked with establishing a global earned media and issues capability for IM CPA and partnering closely with enterprise and IM teams to shape a sector level engagement strategy on the topics IM should be known for. They will also lead and coordinate our response to manage complex, high-stakes issues impacting the reputation of IM, on topics including litigation, product and regulatory developments, data privacy and other reputational risks.

Leading a team of 2-3 people, this high-visibility role will shape and scale sector-level guidance on how, when, and whether J&J engages externally on high-profile and/or matters with reputational risk—ensuring our external communications are strategically aligned, high-impact and compliant, and serve to strengthen the reputation of J&J across global markets.

Key Responsibilities

Global media strategy

· Ensure consistent excellence and drive proactive and reactive media engagement with trade media for Innovative Medicine topics in coordination with TA communications leaders.

· Shape a proactive media strategy for IM leadership and subject matter experts; partnering closely with the Global Corporate Media Relations team on top-tier media strategy and execution.

· Develop and maintain media materials (executive messaging, statements, FAQs and briefings) on priority topics IM should be known for across the globe.

· Identify and help prepare leaders and subject-matter experts for interviews and media opportunities.

· Monitor the media landscape to identify emerging risks and opportunities; elevate insights and recommendations.

· Build constructive working relationships with key trade media and internal partners across communications and business partners to enable timely responses and coordinated outreach.

· Develop systems and tools to scale efficient management of trade media relationships, pitches, and engagement plans to enable effective media engagement across IM CPA.

Strategic response

· Partner with J&J Enterprise colleagues to strengthen strategic frameworks and standard operating procedures for responding to scenarios that impact our business & reputation.

· Collaborate across Global Corporate Affairs, Regulatory, and the Global Legal Organization to ensure we are prepared for pending issues and emerging trends and to protect the reputation of the sector and enterprise.

· Develop reactive messaging, talking points, message maps, and strategic communication strategies for sensitive situations, ensuring legal and reputational considerations are appropriately balanced.

· Monitor media and stakeholder activity related to identified risks and advise leadership on response, positioning, timing, and critical issues to senior management.

· Draft, review, edit, and approve reactive media statements, Q&A for external partners, and other communications around the world.

· Provide real-time counsel to regional communications teams on priority media requests, approval flows, and executive alignment during fast-moving situations.

· Ensure consistency of messaging across markets while allowing for appropriate local nuance, particularly on sensitive or legally complex topics.

· Create playbooks and other guidance to enhance the skills of IM CPA colleagues related to media and issues standards and governance/guidance.

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